Marketing 101

Happy “Stay at Home Because You’re Well” Day!

(It’s true. It’s a real holiday.

There are tons and tons of great “off-beat” holidays you can tie your marketing message into to get the attention of your prospects and customers. But, I’ll get back to that in a moment.

Speaking of holidays, how was your Thanksgiving?

Quite frankly, I was full of Thanksgiving leftovers on Friday evening.  On Thursday alone, I had turkey omelets, turkey hash, turkey latkes, turkey soup, and my famous post-Thanksgiving turkey sandwich. I was so full of turkey, I felt like one! (Afterall, they do say, “You are what you eat!”

Anyway, it was a great couple days off, wasn’t it? I did get to go golfing on Friday. My nephew and I have a tradition of golfing the day after Thanksgiving, and then I make my famous post-Thanksgiving sandwich.

What could be better? Golf and a delicious sandwich!

Well, it’s over… for now! Next on the list of big holidays is Christmas (or whatever holiday you and your target market celebrate).

—-> How will you tie your marketing into these GREAT holiday opportunities?

By the way, if you’re looking for “any excuse” to mail to your herd(s), then check out this list of odd holidays at http://brownielocks.com/december.html  .  They have a list of monthly, weekly, and daily holidays for each month.

SURELY, you can find something to tie your marketing into, right?

It’s all about gaining attention (with the smaller, unknown holidays) and “entering the conversation already occurring in the prospects mind” (with the bigger, more known holidays).

Keep that in mind as you move forth throughout the month and into the New Year.

Here are a few announcements for your benefit:

• Our Monthly New Member Fast-Start Workshop is now on “Video!”  – FREE videos for local chapter members helps you implement and execute “Kennedy-Style” marketing into your business. In this Video Fast Start Workshop, you will learn:  A little more on who Dan Kennedy is, what he’s done, and who he’s helped; Identifying what business you are REALLY in; Dan’s “No B.S.” Rules for Direct Marketing Success; How to go from Annoying Pest to Welcomed Guest; The difference between traditional advertising and direct response marketing; The famous Kennedy Marketing Triangle (aka. “Message-Markets-Media”); What systems are… and why you must have them in your business And more!  http://www.GlendalePasadenaGKIC.com/FastStartVideos.html
• “Is Your Group or Association Looking For A Relevant and Dynamic Speaker For An Upcoming Meeting?“ (Or, “Did a Speaker Cancel on You at the Last Moment?”) – I have several presentations that can be tailored to any industry. The most requested topic: “How to Get Clients When Others Can’t”   If you or someone you know needs a speaker, please send an email to Craig@GlendalePasadenaGKIC.com to check for availability.
• “Are you stuck on how to get something implemented?” - Consider joining other Top Performers in our Local Chapter and apply for one of our Masterminds or Advanced Coaching Groups for ongoing support and feedback on how to reach your goals in the fastest time possible.  There are currently two (2) openings in our Information Marketing I Mastermind Group. For more info, visit http://GlendalePasadenaGKIC.com/InfoMastermind.html  Or, if you want results RIGHT NOW, why not invest in a Half- or Full-Day Consulting Ses sion? Call Craig at (626) 507-8228 for availability.  More information on Masterminds & Coaching Groups coming soon!
• Would you invest just $297 to attend a “Glazer-Kennedy” 3-Day Event that people typically pay as much as $3,000.00 to attend?  If you hurry, you can still grab a seat at the OUTRAGEOUS Academy & Workshop, January 15-17, in Orlando, FL featuring Marketing SuperStar DAN KENNEDY, “Mr. OUTRAGEOUS” BILL GLAZER, Online Marketer Extraordinaire YANIK SILVER, Publicity Expert PAUL HARTUNIAN… plus a bunch more experts on the OUTRAGEOUS faculty.  To find out all the details click onto the link below http://www.outrageous-advertising.com/event
• Are you using what Dan calls “The best known tool to keep an Iron-Fence around your herd?” – If you don’t have a newsletter going out to your prospects, customers, and past customers on (at least) a monthly basis, what are you waiting for? A newsletter is the best marketing tool to educate, build loyalty, and nurture relationships with your herd. If it seems like too much work for you, then maybe you should let my friend Jim Palmer “The Newsletter Guru” help you out! Just visit http://CraigsNewsletterSecrets.com to see what some of your options are.

That’s it for today. Make today a MONEY day!

If you liked this post, please leave a comment and/or share it with your social networks.

Dedicated to helping you multiply your income in 2009 (and beyond!),

“No BS” Craig

Craig Valine, IBA/Director
Glazer-Kennedy Insider’s Circle
Glendale/Pasadena Local Chapter

Craig@GlendalePasadenaGKIC.com
(626) 507-8228  Office