Marketing 101

A quick story about the value of clarity in your entrepreneurial life…

Back in April of this year I was having a private meeting with my friend Scott Evans. At the end of our talk he asked me about my son (aka “Mini-me”). I told him that later that afternoon I had to pick him up from school and take him to Track practice at PCC.

He asked, “How’s he doing?” I said, “He loves it, but doesn’t seem to show any signs of real improvement. He’s not placing and I don’t want him to give up.”

Scott said, “Craig, tell him ‘the purpose of a race is to win.’” I said, “Wow. That’s profound, but true.”

Scott said, “Tell him every time he gets up to the starting line to chant ‘The purpose of a race is to win. The purpose of a race is to win. The purpose of a race is to win.’ That  way, he’ll focus on winning rather than just running.”

Well, I took Scott’s advice and shared this simple phrase and truth about races and told my son to do just what Scott suggested, and you know what? Mini-me ran faster at practice than he ever did before. Although he wasn’t #1, he beat four kids who always beat him by several lengths.

I was so proud!

So, what’s the lesson?

Clarity of purpose helped Mini-me run faster towards a ‘now’ known goal:  To win the race instead of just ‘running’ the race.

Sometimes we think we’re on the right path, but it’s not taking us to we want (or thought we wanted) to go. Getting clear on what it is we want, why we want it, and how to get it can make all the difference in the world.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you need a little clarity in your life and/or in your business, consider Craig Valine’s Elite Private Coaching Program. The request an application, send an email to craigvaline@hotmail.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

If you like this post, please leave a comment and/or share it with your social networks.

“No BS” Craig