I’ve been asked lately by some of my GKIC members to share some tips on writing more compelling copy for sales letters, direct mail, and miscellaneous advertisements. I thought this was little article appropriate – courtesy of my teacher and mentor Dan Kennedy.
Special Tips For More Compelling Copy
by Dan Kennedy
It doesn’t matter what media you’re using, or what business you’re in, “copy is king”; crafting a marketing message that compels readership and motivates response. I thought I’d pass along a few of the most reliable strategies, fresh in my mind this week as a result of a tele-coaching call I was hired to conduct for Continue reading