On Effectively Communicating

About a year ago I was speaking at my friend David Fagan‘s live event in Los Angeles. The speaker after me was the one and only, celebrity PR expert and author, Michael Levine.

Michael gave an incredible presentation on, what he calls, “The Three O’s of Super Successful People.” What I was most impressed with was an answer to a question following his talk. The question was, “How did you get your first A-list client.” Michael’s elegant and eloquent answer was simply, “Somehow.”

Michael said, “The great one’s always find a way, somehow.”

Brilliant answer! It affected me profoundly. I thought, “No excuses. Find a way somehow to make it happen.”

After the event, I reached out Michael via Facebook and he “Friended” me. We started a dialogue that went back and forth, back and forth, until one day, he gave me his home and office phone numbers and invited me for coffee anytime I was in the area of his home or office in Beverly Hills, CA.

Well, my perception of Michael was, and I think rightfully so, that since he’s a high-level publicist, he probably didn’t have time to answer the phone to speak with me. So, to take advantage of the invitation he offered me, I decided that I was going to be in his home city one day the following week.

I reached out to him on Facebook again and we went back and forth, back and forth until something very powerful happened. All of a sudden, I got a call from him. With great excitement I answered the phone and said, “Hi, Michael!”

In a very frustrated tone, Michael said, “Craig, if you want to talk to me, I gave you my home phone number. I gave you my office number. CALL ME! Ok, buddy. Goodbye.” And then he hung up.


The lesson is: Communicate with people the way they want you to communicate with them.

Big lesson.

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Dedicated to helping you multiply your income in 2013 (and beyond!),

“No BS” Craig