Know What Business You’re Really In
I asked “how’s business? Is it all you want it to be?” He said, “No. But, it’s the economy and everyone is having problems these days.”
I said, “No. Not everyone.” I then told him, “The successful businesses who are making real money doing what they love are the one’s that understand what their business is really about.”
I said, “Do you know what business you’re in first and foremost?”
He said, “I’m a chiropractor!”
I said, “you may be a chiropractor, but that’s not your primary business.”
I told him, “Marketing is your business.”
If you get stuck into thinking that “I’m so busy, I don’t have time to market myself”, you’re in deep doo-doo. Think about it, what are you so busy doing? And, are you making money at the thing you’re so busy doing?
If you are making money despite not actively marketing, good for you. Some companies with excellent reputations or a that have a product or service that is always in demand can. But, if that’s not you, it doesn’t excuse you from marketing consistently to your past, present, and future clients.
Marketing isn’t just about acquiring a new client. It’s about several things, including:
- Maintaining ongoing relationships with people you’ve already served
- Finding new and better ways to serve your clients
- Communicating and reminding them ‘the reasons why’ they should keep doing business with you now or at a later date
- Giving them compelling reasons to do business with you ‘right now!’
- Sharing opportunities for them to save because they’re your client, versus some other outsider
- And, more!
If you wait until you’re not busy to market yourself, you’re too late. If you’re working on a client project right now and you wait until you’re finished, then what? You don’t have any revenues coming in.
You should never have to worry about money coming in. If you’re marketing all the time, that should not happen.
So, I hope my point is clear: Marketing IS your business.
Everything else is secondary.
Find creative ways to stay in touch with your prospects and clients and make irresistible offers to them that they cannot refuse… and you’ll never go hungry.
If I can be of any help to you with your marketing, please don’t hesitate to ask. Email my office to set up a time to speak on the phone.
If you like this post, please leave a comment and/or share it with your social networks.
Dedicated to helping you multiply your income in 2013 (and beyond!),
“No BS” Craig