Marketing 101

That’s right. Today, January 25th is is “Opposite Day” here in good ol’  America and I’m here to use this holiday to encourage you to do the opposite of what far too many entrepreneurs unfortunately do, they ignore the amazing power of Kennedy-style marketing and do things that others in their industry are doing and they pull off average or less than average results.

I want you to do the complete opposite and pull off what my friend Ramon Vela called, “a Constanza.”

Remember the show Seinfeld? Well, there’s an episode in which everything George is doing isn’t working. So he decides to do the complete opposite of everything he believes… and he becomes incredibly successful at it. Jerry calls it,  “pulling a Constanza.”

So, I don’t know where you are right now in your business today; super-successful… doing alright… or just getting by. Whatever you’re doing that may not be working for you… I want you to go “pull a Constanza” and do the complete opposite of what you’ve been doing. Chances are you’ll get greater results.

And, if you’re doing what everybody else in your industry is doing to get new customers or clients, then “pulling a Constanza” works even better and is more appropriate than ever!

For example

• If all your competitors are using the Internet to acquire leads, you purchase a targeted mailing list and use direct mail to more effectively reach that same target market.
• If your competitors use real pretty, corporate-like brochures to send to an interested prospect, you send what Dan Kennedy calls a “Shock & Awe” package that not only sells you on being the logical choice to do business with, but shocks the crap out of them because no one else in your industry has ever done that before.
• If your competitors end their day at 5pm and go home and watch TV, you stay up as late as you can to get that next promotion out the door so you can make mucho dinero and you can take your family on that vacation that you’ve always dreamed of.

So, “Happy Opposite Day” to you and yours. Do the right thing today and “pull a Constanza” somewhere in your life and/or your business. It may just be the best thing you’ve ever done for yourself.

Happy a crappy day! (do the opposite of this!

“No BS” Craig

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