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	<title>Marketing 101</title>
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	<link>http://nobscraigvaline.com</link>
	<description>with Marketing Performance Strategist &#34;No BS&#34; Craig Valine</description>
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		<title>Feeling Stuck? Get Smart!</title>
		<link>http://nobscraigvaline.com/feeling-stuck-get-smart/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=feeling-stuck-get-smart</link>
		<comments>http://nobscraigvaline.com/feeling-stuck-get-smart/#comments</comments>
		<pubDate>Wed, 09 May 2012 18:40:21 +0000</pubDate>
		<dc:creator>&#34;No BS&#34; Craig</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA["Craig Valine"]]></category>
		<category><![CDATA["Former Struggling Consultant"]]></category>
		<category><![CDATA[get smart]]></category>
		<category><![CDATA[how to get unstuck]]></category>

		<guid isPermaLink="false">http://nobscraigvaline.com/?p=1145</guid>
		<description><![CDATA[NOTE: From the archives of the &#8216;[Former] Struggling Consultant&#8217;s Marketing YOUniquely&#8217; eNewsletter, 7/15/08 One of the reasons I started out struggling as a consultant was that I had no previous knowledge of &#8220;how&#8221; to be a consultant. Nor, did I truly understand how to market myself as a successful consultant. After several years of being [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://nobscraigvaline.com/wp-content/uploads/2012/05/Craig-dimpleartpic.jpg"><img class="alignleft size-thumbnail wp-image-1146" style="margin: 5px;" title="Craig - dimpleartpic" src="http://nobscraigvaline.com/wp-content/uploads/2012/05/Craig-dimpleartpic-150x150.jpg" alt="" width="150" height="150" /></a><em>NOTE: From the archives of the &#8216;[Former] Struggling Consultant&#8217;s Marketing YOUniquely&#8217; eNewsletter, 7/15/08</em></p>
<p style="text-align: left;">One of the reasons I started out struggling as a consultant was that I had no previous knowledge of &#8220;how&#8221; to be a consultant. Nor, did I truly understand how to market myself as a successful consultant.</p>
<p style="text-align: left;">After several years of being broke and &#8220;trying&#8221; to market and promote myself as I thought I should, I decided to become a SERIOUS student of consulting and HOW the highest paid consultants GOT more business and MADE more money.</p>
<p style="text-align: left;">I did several things to GET SMARTER about consulting and other related subjects. So, if you&#8217;re trying to MASTER any topic, consulting or otherwise, here are my &#8220;tried and true&#8221; lessons about getting smarter in virtually any subject &#8211; FAST!<span id="more-1145"></span></p>
<p style="text-align: left;"><strong>1. Find and Read at Least a Year&#8217;s Back Issues of Related Trade or Specialty Magazines.</strong></p>
<p style="text-align: left;">Every business or industry has a publication like this, online or offline,  that you can learn from. There are expert articles, &#8220;How-to&#8221; articles,  top industry figures interviewed, advertisers, etc. Learn as much as you can from this resource.</p>
<p style="text-align: left;"><strong>2. Get on the Mailing List of the Advertisers in Those Publications</strong></p>
<p style="text-align: left;">My teacher Dan Kennedy told me &#8220;Let those advertisers try to sell you their product and services. Pretty soon, you&#8217;ll be bombarded with information. All for F-REE!&#8221;</p>
<p style="text-align: left;"><strong>3. Find the Top Experts and Most Successful People in the Field</strong></p>
<p style="text-align: left;">If there are articles, books, tapes, seminars, etc. by these experts, contact them and ask if you can interview them. Most are approachable. Ask to take them out to lunch. I found that even direct competitors can be very accommodating. Not everyone will oblige, but it doesn&#8217;t hurt to ask. <img src='http://nobscraigvaline.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p style="text-align: left;"><strong>4. Find Books Written by &#8220;The Old Masters&#8221;</strong></p>
<p style="text-align: left;">Just about every field has &#8220;old masters,&#8221; those whose work are hard to find and may even be out of print. Many consultants ignore this resource because they don&#8217;t think the information is important or relevant. (WRONG!)</p>
<p style="text-align: left;">I&#8217;m a marketing consultant, so the &#8220;old masters&#8221; I want to read about are people like: Eugene Schwartz, John Caples, David Ogilvy, Robert Collier, Maxwell Sackheim, Victor Schwab, Frank Bettger, etc.</p>
<p style="text-align: left;">Who are yours?</p>
<p style="text-align: left;"><strong>5. Join Trade Associations or Clubs</strong></p>
<p style="text-align: left;">If you want to reach a new target market, join their trade associations to become &#8220;one of them.&#8221; Participate in their trainings, read their asssociation magazines, attend their monthly or quarterly meetings. You&#8217;ll learn a lot with those resources.</p>
<p style="text-align: left;">I have clients who have joined the local associations of CPA&#8217;s, Chiropractors, Alarm Companies, Professional Speakers, and so on, and their businesses are booming!</p>
<p style="text-align: left;">If you become &#8220;one of them&#8221; and understand them, they will also accept you and hire you more readily.</p>
<p style="text-align: left;"><strong>6. Attend Specialized Seminars or Classes</strong></p>
<p style="text-align: left;">Trade schools and community colleges are getting more progressive and competitive and offer classes and seminars on every imaginable topic. If you really want to understand a new market, attend a specialized class or seminar.</p>
<p style="text-align: left;">Sure, it takes time and money. But, think of the rewards following it! <img src='http://nobscraigvaline.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p style="text-align: left;"><strong>7. Do Your Homework</strong></p>
<p style="text-align: left;">I&#8217;ve found that the public library is a great place to start. Did you know that not even 3% of the American population has a library card? And it&#8217;s FREE!</p>
<p style="text-align: left;">Most major libraries have books, articles, databases, and directories to help you get any type of information you need. Spend a Saturday at the Library and do some research. One resource I use frequently is the SRDS (Stand Rate and Data Service) to see what mailing lists are available to me.</p>
<p style="text-align: left;">I&#8217;m sure there are directories and resources for you. Just ask for help from the librarian.</p>
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		<title>Ten Time Management Tips I Learned From a Renegade Millionaire</title>
		<link>http://nobscraigvaline.com/ten-time-management-tips-i-learned-from-dan-kennedy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ten-time-management-tips-i-learned-from-dan-kennedy</link>
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		<pubDate>Tue, 03 Apr 2012 16:34:24 +0000</pubDate>
		<dc:creator>&#34;No BS&#34; Craig</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://nobscraigvaline.com/?p=1140</guid>
		<description><![CDATA[One of the biggest problems I had when I started out in business was managing my time effectively. This seems to be a major problem with most entrepreneurs and business owners, but I was bad. I couldn&#8217;t manage my projects, and I did things that went completely against what I was trying to accomplish. You [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">One of the biggest problems I had when I started out in business was managing my time effectively.</p>
<p style="text-align: left;">This seems to be a major problem with most entrepreneurs and business owners, but I was bad. I couldn&#8217;t manage my projects, and I did things that went completely against what I was trying to accomplish. You know, attending networking events that I thought were going to be valuable, only to be wasting an hour to get there, two hours there, and an hour to drive home. (Not a good use of my time!)</p>
<p style="text-align: left;">I&#8217;ve read a lot of time management books, and I&#8217;ve used a lot of different time management systems, like Day-Timer, Franklin-Covey, etc.</p>
<p style="text-align: left;">When I became President of a non-profit a few years back, I found it mandatory that I<span id="more-1140"></span> figure this &#8220;time-management thing&#8221; out, once and for all.</p>
<p style="text-align: left;">Here are ten time management techniques that I adopted as a result of the book I read by Renegade Millionaire Dan Kennedy called <a title="No BS Time Management for Entrepreneurs" href="http://www.amazon.com/gp/product/1932156852/ref=as_li_qf_sp_asin_tl?ie=UTF8&amp;tag=statedirectorcom" target="_blank">&#8220;No BS Time Management for Entrepreneurs&#8221;</a>, and how I&#8217;m using them today:</p>
<p style="text-align: left;"><strong>1. Tame the phone.</strong></p>
<p style="text-align: left;">Here&#8217;s a major &#8220;kick-in-the-pants&#8221; idea: Don&#8217;t answer your phone!</p>
<p style="text-align: left;">Just because the phone rings doesn&#8217;t mean you have to answer it. If it&#8217;s super-duper-important, whomever is trying to reach you will call back again and again. But, for those average phonecalls, whether it&#8217;s a client or not, don&#8217;t let the phone interrupt your flow of work during the day.</p>
<p style="text-align: left;">Instead, create a time-slot (or a few), and listent to messages and return phonecalls at YOUR convenience.</p>
<p style="text-align: left;">One thing I learned the hard way was, experts are rarely at the beck-and-call of the people who want to do business with them. Being &#8220;hard-to-reach&#8221; is sometimes a great thing when positioning yourself. But, the main benefit is, you don&#8217;t get interrupted while you&#8217;re trying to get things done!</p>
<p style="text-align: left;"><strong>2. Minimize meetings.</strong></p>
<p style="text-align: left;">Whatever you must do, stop meeting people at restaurants, Starbuck&#8217;s, or other&#8230; because they&#8217;ll very often keep you waiting. Not only is there the time it takes to travel to meet them (which is not billable), but there&#8217;s the time waiting and meeting with them (that&#8217;s also not billable).</p>
<p style="text-align: left;">Your time is valuable. And, when you have to wait for people (or worse, get stood up!), that&#8217;s not good for your business.</p>
<p style="text-align: left;">Instead, if you&#8217;re going to meet someone or some people, have them come to your office first. Then, you can travel together and catch up. The best part of this is, you get to continue to work until they show up.</p>
<p style="text-align: left;">If you have to an &#8220;off-site&#8221; meeting, make sure you bring something to do or read while you&#8217;re waiting.</p>
<p style="text-align: left;"><strong>3. Be punctual.</strong></p>
<p style="text-align: left;">There&#8217;s something to be said about the person who is always late for an appointment. He either doesn&#8217;t respect YOU, he&#8217;s lazy, or he doesn&#8217;t care. That&#8217;s not someone you want to do business.</p>
<p style="text-align: left;">On the flipside, if you&#8217;re late and you don&#8217;t call, it shows you don&#8217;t respect them.</p>
<p style="text-align: left;">Practice absolute punctuality.</p>
<p style="text-align: left;"><strong>4. Make and uses lists.</strong></p>
<p style="text-align: left;">Every time management program out there uses some sort of lists.</p>
<p style="text-align: left;">But, here are the one&#8217;s that help me maximize my day:</p>
<ul style="text-align: left;">
<li>I have my schedule</li>
<li>I have my &#8220;things to get done&#8221; list</li>
<li>I have my &#8220;people to call&#8221; list, and</li>
<li> I have my &#8220;personal notes&#8221; list (where I write notes for people I speak with on a regular basis)</li>
</ul>
<p style="text-align: left;">As I mentioned above, I have used a lot of different time management systems. But, I&#8217;ve found (and it&#8217;s sitting right here next to me on my desk) that a yellow pad does the work for me. It&#8217;s not complex at all. It&#8217;s simple. When I leave my office, I create a tri-fold and stuff it in my jacket pocket for easy reference.</p>
<p style="text-align: left;">This tip is simple. But, use it!</p>
<p style="text-align: left;"><strong>5. Try to link everything you do to your goals.</strong></p>
<p style="text-align: left;">One question I ask myself when doing something or asked to do something is, &#8220;how will this get me closer to my goals?&#8221;</p>
<p style="text-align: left;">When I was a struggling business owner and taking on &#8220;crap&#8221; work, I would find myself in this pickle all the time. I was doing things outside of my expertise to earn a dollar or two, but it wasn&#8217;t helping me reach my goals. I wasn&#8217;t the expert. Instead, I was like the handyman, or &#8220;jack-of-all-trades&#8221;, and that wasn&#8217;t positioning me as a million-dollar expert.</p>
<p style="text-align: left;">Leverage your time and effort and make sure that the things you are working on are the things that will accelerate your success towards your dreams and goals. If not, get rid of them &#8212; or give them to someone who works for you or could work for you.</p>
<p style="text-align: left;">Remember, always be asking yourself, &#8220;Is what I&#8217;m doing rightnow moving me measure closer to my goals?&#8221;</p>
<p style="text-align: left;"><strong>6. Use a &#8220;Tickler&#8221; file.</strong></p>
<p style="text-align: left;">This was probably one of my better things to learn and apply. I used to have piles of stuff on my desk that had a deadline or follow-up date attached to it, and I&#8217;d forget all about it because I didn&#8217;t see it.</p>
<p style="text-align: left;">Once I discovered how easy and simple having folders set up in advance with the days of the month written on them for easy follow up, my life literally became stress-free.</p>
<p style="text-align: left;">Since then, I&#8217;ve created a better system. Here&#8217;s the simple idea:</p>
<p style="text-align: left;">Get 90 file folders, red numbered 1-30; blue numbered 1-30; green numbered 1-30. This way, you&#8217;ve got your follow up program set up for 90 days. Just rotate the colors each month.</p>
<p style="text-align: left;">It&#8217;s been working for me.. and I&#8217;ve rarely forgotten about anything since!</p>
<p style="text-align: left;"><strong>7. Block your time.</strong></p>
<p style="text-align: left;">I was told this one thing and it&#8217;s stuck with me ever since. I even teach it to my own clients: &#8220;The secret to peak productivity is to <em>make inviolate appointments with yourself.</em>&#8220;</p>
<p style="text-align: left;">Many business owners I mean say, &#8220;I don&#8217;t have time for marketing&#8221; or &#8220;It&#8217;s always something that keeps me from getting &#8220;X&#8221; done.&#8221;</p>
<p style="text-align: left;">NONSENSE! You&#8217;ve got to set appointments with yourself just as you would with your most important client!</p>
<p style="text-align: left;">Don&#8217;t get distracted. Block out the time you need to get things done. Don&#8217;t take phonecalls during that time. Don&#8217;t let others interrup you. Block out the time for yourself and get things done!</p>
<p style="text-align: left;"><strong>8. Minimize unplanned activity.</strong></p>
<p style="text-align: left;">I&#8217;ve been very guilty of this in the past &#8211; and even recently. My friends always call me to meet them for lunch. Although I don&#8217;t always go, there are days I go when I know I should be in my office writing or doing productive work.  I enjoy meeting with them&#8230; but I can&#8217;t do it all the time.</p>
<p style="text-align: left;">My advice to you&#8230; DON&#8217;T GET DISTRACTED.</p>
<p style="text-align: left;">In his book, &#8220;<em>How I Raised Myself from Failure to Success in Selling&#8221;</em>, Frank Bettger said he would make time twice a week for unplanned lunches or coffee. If someone called and said, &#8220;Hey Frank. Let&#8217;s meet for lunch!&#8221; and his two available times were booked, he&#8217;d politely say, &#8220;I&#8217;d love to meet you. However, my schedule is booked for this week. Can I schedule for next week on ____.&#8221;</p>
<p style="text-align: left;">I&#8217;ve started doing that and it makes all the difference in my days.</p>
<p style="text-align: left;">On a personal note, because I work 1/2 my week out of my home, I get interrupted here all the time. &#8220;Hey! Let&#8217;s take Mitchell (my son) to the park.&#8221; Or, &#8220;Can you run to the store and get ____.&#8221;</p>
<p style="text-align: left;">Learn to say &#8220;No.&#8221; Do what I do&#8230; put a &#8220;do not disturb&#8221; sign on your door! <img src='http://nobscraigvaline.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p style="text-align: left;"><strong>9. Leverage your &#8220;odd-lot&#8221; time</strong>.</p>
<p style="text-align: left;">I always carry a book with me wherever I go. In my car I always have several CD&#8217;s of seminars or books on tape. I now carry a digital recorder with me so I can create new products or record good ideas.</p>
<p style="text-align: left;">Make the best of the time you have nothing to do. Profit by using time waiting for someone or something to happen to do work or catch-up on something that will make you more money or a better person.</p>
<p style="text-align: left;"><strong>10. Live off peak.</strong></p>
<p style="text-align: left;">Do you know I get more done from 8am to 1pm than I do all during my day? It&#8217;s true. If you have to travel to work in the morning, why sit in traffic? Work from home in the morning, then go to the office later!</p>
<p style="text-align: left;">If you have to do shopping, don&#8217;t do it when everyone else is there. Go in the morning right when they open or on a day when it&#8217;s the lightest. My family did this a couple of Saturday&#8217;s ago at Costco. We were out of there in 30 minutes! Usually, we&#8217;d be there for about an hour and half, easily!</p>
<p style="text-align: left;">Make the most of your time. YOU are your product. You have to manage your time efficiently to earn the income you deserve. Teach others how to respect your time and you&#8217;ll profit undoubtedly.</p>
<p style="text-align: left;">Have a FANtastic week!</p>
<p style="text-align: left;">Dedicated to helping you multiply your income in 2012 (and beyond!),</p>
<p style="text-align: left;">&#8220;No BS&#8221; Craig</p>
<p style="text-align: left;">&nbsp;</p>
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		<title>How to Master Any Skill</title>
		<link>http://nobscraigvaline.com/how-to-master-any-skill/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-master-any-skill</link>
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		<pubDate>Mon, 02 Apr 2012 18:47:51 +0000</pubDate>
		<dc:creator>&#34;No BS&#34; Craig</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://nobscraigvaline.com/?p=1136</guid>
		<description><![CDATA[I want to share an article I found in Inc. Magazine this morning. It has to do with adapting any new behavior to your life so it works for you automatically. &#8220;How to Master Any Skill&#8221; &#8211; (Inc. Magazine, Pg 14, Apr &#8217;12 issue) The reason I&#8217;m sharing this with you is because in adapting [...]]]></description>
			<content:encoded><![CDATA[<p>I want to share an article I found in Inc. Magazine this morning. It has to do with adapting any new behavior to your life so it works for you automatically.</p>
<p><strong>&#8220;How to Master Any Skill&#8221;</strong> &#8211; (Inc. Magazine, Pg 14, Apr &#8217;12 issue)</p>
<p>The reason I&#8217;m sharing this with you is because in adapting to this Glazer-Kennedy style marketing, it requires new behaviors and new attitudes about marketing. I read this article and thought, &#8220;Perfect!&#8221;</p>
<p>Here&#8217;s the formula. Practice it every day for at least 30 days. Here it goes:<span id="more-1136"></span></p>
<p><strong>1. Script the new behavior</strong>: Write down exactly what you would like your new behavior to be. Be specific and make it quantifiable. Example: &#8220;I will send out 10 sales letters out every workday before 12 Noon.&#8221;</p>
<p><strong>2. Practice it perfectly</strong>: The homily &#8220;practice makes perfect&#8221; is itself imperfect. In fact, perfect practice makes perfect. To hardwire a behavior, you must push yourself to repeat it religiously &#8211; and correctly.</p>
<p><strong>3. Rebound and fix:</strong> Don&#8217;t let a temporary setback turn into an excuse to fail. Stick with it!</p>
<p><strong>4. Accelerate through mental rehearsal:</strong> The behavior will become an automatic faster if you take extra time to imagine yourself doing the behavior, thus creating a positive outcome.</p>
<p><strong>5. Make it part of your identity: </strong>Turn the behavior into a character attribute that&#8217;s part of who you are and what you value. Example: &#8220;I&#8217;m the best direct mail marketer in my industry!&#8221;</p>
<p>Developing any new behavior takes discipline and a plan of action. A lot of what you&#8217;re learning from me and Dan Kennedy are new to you, so you must follow the above steps to make them a part of you.</p>
<p>If you do that, there&#8217;s no doubt you will be more successful than you ever imagined.</p>
<p>Good luck! (And let me know if you ever need some help along the way.)</p>
<p>Make today a MONEY day!</p>
<p>&#8220;No BS&#8221; Craig</p>
<p>P.S. If you&#8217;re interested in getting assistance from like-minded entrepreneurs in mastering any new behaviors that will enhance your marketing performance and increase your profits fast&#8230; consider applying for our <em>Peak Performance VIP Mastermind Group</em>. Learn more by <a title="Peak Performance Mastermind" href="http://laareagkic.com/mastermind-group" target="_blank">clicking here</a>.</p>
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		<title>[Guest Post] The Secret to Getting Referrals</title>
		<link>http://nobscraigvaline.com/guest-post-the-secret-to-getting-referrals/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=guest-post-the-secret-to-getting-referrals</link>
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		<pubDate>Tue, 13 Mar 2012 20:22:41 +0000</pubDate>
		<dc:creator>&#34;No BS&#34; Craig</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://nobscraigvaline.com/?p=1129</guid>
		<description><![CDATA[The Secret of Getting Referrals by Dan Kennedy There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That&#8217;s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><strong><a href="http://nobscraigvaline.com/wp-content/uploads/2012/03/dan_kennedy.jpg"><img class="alignleft size-thumbnail wp-image-1130" style="border: 1px solid black; margin: 7.5px;" title="dan_kennedy" src="http://nobscraigvaline.com/wp-content/uploads/2012/03/dan_kennedy-135x150.jpg" alt="" width="135" height="150" /></a>The Secret of Getting Referrals </strong><br />
by Dan Kennedy</p>
<p style="text-align: left;">There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising.</p>
<p style="text-align: left;">That&#8217;s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be.  As a direct salesperson conversationally telling another person why you like a particular product, you are much more convincing advertisement than any TV commercial or magazine ad.<span id="more-1129"></span></p>
<p style="text-align: left;">The tremendous persuasiveness of your personal endorsement of a product is what word-of-mouth advertising is all about.  Much to the chagrin of professional ad agencies, such word-of-mouth advertising cannot be purchased.  But you, as a direct salesperson, can put this special type of advertising power to work for your business.</p>
<p style="text-align: left;">Because you are fortunate to be on friendly, personal terms with your customers, you can enlist their aid in promoting your services.  You can actually turn your present customers into a personal advertising department.  All you need to do is master the right way to ask for their help.</p>
<p style="text-align: left;"><strong>Develop Personal Relations </strong></p>
<p style="text-align: left;">If you learn how to properly ask for their help, your customers will enthusiastically go to work advertising your business.  This will help promote your services, lead you to scores of new services, and give you all the valuable benefits of word-of-mouth advertising.  There are two types:</p>
<ol style="text-align: left;">
<li>The customer actually becomes an advertising agent and tells others about you and the service you provide.</li>
<li>The customer gives you referrals to people who may be good prospects and allows you to use their name as an endorsement.</li>
</ol>
<p style="text-align: left;">Either type can be extremely valuable in multiplying your customer list.</p>
<p style="text-align: left;"><strong>Avoid Pressure </strong></p>
<p style="text-align: left;">The most important thing to remember is that this kind of help cannot be bought from your customers.  It must never seem like you are offering a bribe in exchange for a list of names.  As a rule, people will not &#8220;sell&#8221; their friends to you.  Offering an &#8220;inducement&#8221; also might raise doubts about the quality of your services.  If they are as good as you say they are, why should you bribe people for their recommendations?</p>
<p style="text-align: left;">Remember two very important things about human nature: first, people usually enjoy telling others about products they try and like.  Second, people like to be appreciated.  One way they get appreciated is by being helpful to others.</p>
<p style="text-align: left;">In short, offer an incentive for help without appearing to be paying for it.</p>
<p style="text-align: left;"><strong>Show Appreciation</strong></p>
<p style="text-align: left;">In this way, you&#8217;re thanking the person, not bribing them.  They&#8217;ll be pleased, won&#8217;t feel guilty, and will be more willing the next time you ask.</p>
<p style="text-align: left;">The next time you call on that customer you should remember to again thank them for their help.  Report to them on the reactions of the prospects they suggested.  Let the person you know you did call on them, that Mrs. Jones did become a customer and purchased such and such, and that Mrs. Walters was interested but wished to purchase at a later date.</p>
<p style="text-align: left;">In many cases, after reporting these results, you can obtain a couple of additional prospects from them.</p>
<p style="text-align: left;">Prospects are the lifeblood of your business.  Your greatest asset in direct sales is your inventory of prospective new customers.  And there is no better way to maintain that inventory, converting prospects to customers, than by using the power of word-of-mouth advertising &#8230;with recommendations from your present, satisfied customers.  Put this power to work now and watch your profits and your list of customers multiply.</p>
<p style="padding-left: 30px; text-align: left;"><em>DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up.  His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider&#8217;s Circle, is the largest paid subscription newsletter in its genre in the world. https://gkic.infusionsoft.com/go/newmifge/cvaline </em></p>
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		<title>Get Your Marketing Message to the Right People</title>
		<link>http://nobscraigvaline.com/marketing-messag/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-messag</link>
		<comments>http://nobscraigvaline.com/marketing-messag/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 18:03:39 +0000</pubDate>
		<dc:creator>&#34;No BS&#34; Craig</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA["Craig Valine"]]></category>
		<category><![CDATA["Dan Kennedy"]]></category>
		<category><![CDATA[marketing message]]></category>
		<category><![CDATA[marketing triangle]]></category>

		<guid isPermaLink="false">http://nobscraigvaline.com/?p=1120</guid>
		<description><![CDATA[When I started out as a struggling consultant, my main problem was that I was communicating the right message to the wrong market &#8212; and generally using the wrong medium to get my message across. One of my early &#8220;aha&#8217;s&#8221; was the necessity for having all three (3) components of the Marketing Triangle in place [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://nobscraigvaline.com/wp-content/uploads/2012/03/marketing-triangle.jpg"><img class="alignleft size-thumbnail wp-image-1125" style="margin: 5px;" title="marketing triangle" src="http://nobscraigvaline.com/wp-content/uploads/2012/03/marketing-triangle-150x150.jpg" alt="" width="150" height="150" /></a>When I started out as a struggling consultant, my main problem was that I was communicating the right message to the wrong market &#8212; and generally using the wrong medium to get my message across.</p>
<p style="text-align: left;">One of my early &#8220;aha&#8217;s&#8221; was the necessity for having all three (3) components of the Marketing Triangle in place to effectively communicate my message to the people who most needed to hear it.</p>
<p style="text-align: left;">&#8220;What is the Marketing Triangle?&#8221;, you ask&#8230;<span id="more-1120"></span></p>
<p style="text-align: left;">Well, let me put it this way, business owners are always looking for the Easy Button.</p>
<p style="text-align: left;">My teacher, Dan Kennedy says,<em> &#8220;The best way to productivity and profits is through the fundamentals.&#8221;</em></p>
<p style="text-align: left;">Imagine, if you will, a triangle&#8230;</p>
<p style="text-align: left;">The left angle is &#8220;MESSAGE&#8221;<br />
The right angle is &#8220;MARKET&#8221;, AND<br />
The bottom line is &#8220;MEDIA.&#8221;</p>
<p style="text-align: left;">In the most basic form, it is GETTING THE RIGHT MESSAGE, TO THE RIGHT MARKET, USING THE RIGHT MEDIA.</p>
<p style="text-align: left;">When I started out, as most new business owners do, I joined the Chamber of Commerce, and other local networking groups.</p>
<p style="text-align: left;">I was very eloquent in my presentation (my MESSAGE), sharing all the reasons why small business owners needed my assistance to increase profits within their business. Afterall, their marketing stunk! They were doing as bad as I was, really. <img src='http://nobscraigvaline.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p style="text-align: left;">Big problem! My target market (my &#8220;rich,&#8221; &#8220;affluent,&#8221; &#8220;pay me big money&#8221; MARKETS) weren&#8217;t sitting at the tables I was presenting at.</p>
<p style="text-align: left;">Another big problem I had was the place I was trying to find my clients (my MEDIA). I was attending Chamber of Commerce events and BNI, and other local networking groups. Consultants who have highly specialized knowledge SHOULD NOT be trying to find clients at those groups. There&#8217;s no disrespect intended, but it&#8217;s not an ideal place for independent consultants to get paid for what their worth.</p>
<p style="text-align: left;">The problems we solve with the SPECIALIZED KNOWLEDGE we posses, is not for the typical small business owner. (Of course, there are<br />
exceptions!)</p>
<p style="text-align: left;">So, after hearing this from one of my primary marketing teachers, and going &#8220;Ahhhh! That makes so much freakin&#8217; sense!&#8221; (my Boston accent coming out)  I changed my approach. I decided to find a niche market that I could relate to; that I understood their problem and could &#8220;enter the conversations already occuring in their minds (a Rober Collier principle you should be aware of), and I used the right media to get their attention.</p>
<p style="text-align: left;">The first questions you have to ask yourself are:</p>
<ul style="text-align: left;">
<li>&#8220;Who, more than anyone, can I help?&#8221; (Or, better yet&#8230; Who needs my help and how easily can I reach them?)</li>
<li>&#8220;What problems are they facing right now that are prominent in their minds?&#8221; (and, How can I solve that problem?)</li>
<li>&#8220;Where can I find these people?&#8221; (What do they read? Where do they flock? What associations do they belong to?)</li>
</ul>
<p style="text-align: left;">Once I learned to ask AND answer to those questions, my life changed.</p>
<p style="text-align: left;">It doesn&#8217;t matter what business you&#8217;re in&#8230; the &#8216;Marketing Triangle&#8217; applies to you 100%.</p>
<p style="text-align: left;">You cannot survive in your business getting only one of these right.</p>
<p style="text-align: left;">For instance:</p>
<ul style="text-align: left;">
<li>RIGHT MESSAGE, wrong market, wrong media. &#8220;Eh! Fail&#8221;</li>
</ul>
<p style="text-align: left;">Let&#8217;s try again:</p>
<ul style="text-align: left;">
<li>RIGHT MESSAGE, RIGHT MARKET, wrong media. &#8220;Eh! Fail.&#8221;</li>
</ul>
<p style="text-align: left;">One more time:</p>
<ul style="text-align: left;">
<li>wrong message, RIGHT MARKET, RIGHT MEDIA. &#8220;Eh! Fail.&#8221;</li>
</ul>
<p style="text-align: left;">You&#8217;ve got to have all these three (3) components working together, in perfect harmony. If you have any one of them wrong, you risk poor results.</p>
<p style="text-align: left;">You can win by LUCK. But, DON&#8217;T count on that.</p>
<p style="text-align: left;">SUMMARY:</p>
<p style="text-align: left;">To win with your marketing communications, you must have these three components in place.</p>
<p style="text-align: left;">* There must be a carefully chosen MARKET<br />
&#8211;&gt; Clearly identified and profiled<br />
&#8211;&gt; Thoroughly understood, and<br />
&#8211;&gt; Affordably reached.</p>
<p style="text-align: left;">* There must be a carefully crafted MESSAGE<br />
&#8211;&gt; Specifically crafted to present specific promises of irresistible appeal to those specific clientele</p>
<p style="text-align: left;">* You must use the right advertising MEDIA<br />
&#8211;&gt; Must be effective in presenting the Message to the Market</p>
<p style="text-align: left;">* AND LAST! You must have honest fulfillment of the promise made, typically requiring intense management of products, places, and people.</p>
<p style="text-align: left;">This blog is about marketing different than every other business owner or consultant you have to compete against. Take my advice to heart! As I&#8217;ve said before,<em> &#8220;The last thing you ever want to be compared to is just another _________.&#8221;  &lt;insert &#8220;your business&#8221; &gt;</em></p>
<p style="text-align: left;">You have knowledge and expertise that increases profits and, perhaps, productivity within a business. Don&#8217;t compete to get their business. Have them seek you out. That&#8217;s what this type of marketing is all about.</p>
<p style="text-align: left;">&#8212;-</p>
<p style="text-align: left;">If you liked this post, please leave a comment and/or share it with your social networks.</p>
<p style="text-align: left;">Dedicated to helping you multiply your income in 2012 (and beyond!),</p>
<p style="text-align: left;">&#8220;No BS&#8221; Craig</p>
<p style="text-align: left;">&nbsp;</p>
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		<title>Happy Opposite Day</title>
		<link>http://nobscraigvaline.com/happy-opposite-day/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=happy-opposite-day</link>
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		<pubDate>Wed, 25 Jan 2012 21:53:00 +0000</pubDate>
		<dc:creator>&#34;No BS&#34; Craig</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://nobscraigvaline.com/?p=1106</guid>
		<description><![CDATA[That&#8217;s right. Today, January 25th is is &#8220;Opposite Day&#8221; here in good ol&#8217;  America and I&#8217;m here to use this holiday to encourage you to do the opposite of what far too many entrepreneurs unfortunately do, they ignore the amazing power of Kennedy-style marketing and do things that others in their industry are doing and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://nobscraigvaline.com/wp-content/uploads/2012/01/george-constanza.jpg"><img class="alignleft size-thumbnail wp-image-1107" style="margin: 5px;" title="george-constanza" src="http://nobscraigvaline.com/wp-content/uploads/2012/01/george-constanza-150x150.jpg" alt="" width="150" height="150" /></a>That&#8217;s right. Today, January 25th is is &#8220;Opposite Day&#8221; here in good ol&#8217;  America and I&#8217;m here to use this holiday to encourage you to do the opposite of what far too many entrepreneurs unfortunately do, they ignore the amazing power of Kennedy-style marketing and do things that others in their industry are doing and they pull off average or less than average results.</p>
<p style="text-align: left;">I want you to do the complete opposite and pull off what my friend Ramon Vela called,<strong> &#8220;a Constanza.&#8221;</strong></p>
<p style="text-align: left;">Remember the show Seinfeld? Well, there&#8217;s an episode in which everything George is doing isn&#8217;t working. So he decides to do the complete opposite of everything he believes&#8230; and he becomes incredibly successful at it. Jerry calls it,  &#8220;pulling a Constanza.&#8221;<span id="more-1106"></span></p>
<p style="text-align: left;">So, I don&#8217;t know where you are right now in your business today; super-successful&#8230; doing alright&#8230; or just getting by. Whatever you&#8217;re doing that may not be working for you&#8230; I want you to go &#8220;pull a Constanza&#8221; and do the complete opposite of what you&#8217;ve been doing. Chances are you&#8217;ll get greater results.</p>
<p style="text-align: left;">And, if you&#8217;re doing what everybody else in your industry is doing to get new customers or clients, then &#8220;pulling a Constanza&#8221; works even better and is more appropriate than ever!</p>
<p style="text-align: left;">For example</p>
<ul>
<li>If all your competitors are using the Internet to acquire leads, you purchase a targeted mailing list and use direct mail to more effectively reach that same target market.</li>
<li>If your competitors use real pretty, corporate-like brochures to send to an interested prospect, you send what Dan Kennedy calls a &#8220;Shock &amp; Awe&#8221; package that not only sells you on being the logical choice to do business with, but shocks the crap out of them because no one else in your industry has ever done that before.</li>
<li>If your competitors end their day at 5pm and go home and watch TV, you stay up as late as you can to get that next promotion out the door so you can make mucho dinero and you can take your family on that vacation that you&#8217;ve always dreamed of.</li>
</ul>
<p style="text-align: left;">So, &#8220;Happy Opposite Day&#8221; to you and yours. Do the right thing today and &#8220;pull a Constanza&#8221; somewhere in your life and/or your business. It may just be the best thing you&#8217;ve ever done for yourself.</p>
<p style="text-align: left;">Happy a crappy day! (do the opposite of this! <img src='http://nobscraigvaline.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p style="text-align: left;">&#8220;No BS&#8221; Craig</p>
<p style="text-align: left;">P.S. If you like this post, please leave a comment and/or share it with your social networks. <img src='http://nobscraigvaline.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p style="text-align: left;">&nbsp;</p>
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		<title>Guest Post: 8 Hardworking Headlines that Keep on Working</title>
		<link>http://nobscraigvaline.com/8-hardworking-headlines-that-keep-on-working/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=8-hardworking-headlines-that-keep-on-working</link>
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		<pubDate>Thu, 29 Dec 2011 19:03:46 +0000</pubDate>
		<dc:creator>&#34;No BS&#34; Craig</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA["Craig Valine"]]></category>
		<category><![CDATA[dean Reick]]></category>
		<category><![CDATA[headlines]]></category>

		<guid isPermaLink="false">http://nobscraigvaline.com/?p=1099</guid>
		<description><![CDATA[Along with direct mail, print is one of the mainstays of direct marketing. And today it’s more powerful than ever. A proliferation of highly targeted publications makes it easy to find receptive prospects for your wares. And because ads are relatively easy to produce, print is an ideal medium for testing. Better still, once you [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://nobscraigvaline.com/wp-content/uploads/2011/12/headless_body-300x300-resized-600.jpg.png"><img class="alignleft size-thumbnail wp-image-1102" title="headless_body--300x300-resized-600.jpg" src="http://nobscraigvaline.com/wp-content/uploads/2011/12/headless_body-300x300-resized-600.jpg-150x150.png" alt="" width="150" height="150" /></a>Along with direct mail, print is one of the mainstays of direct marketing. And today it’s more powerful than ever. A proliferation of highly targeted publications makes it easy to find receptive prospects for your wares.</p>
<p>And because ads are relatively easy to produce, print is an ideal medium for testing. Better still, once you find publications in which your offer works, you then have subscriber mailing lists available for testing.</p>
<p>Since the headline is responsible for about 80% of your response, it is vital to write one that works. So here are eight headline flavors that have been proven over and over in millions of print ads:<span id="more-1099"></span></p>
<p><strong>Say it simply and directly.</strong> No cleverness. No jokes. No wordplay. Just get right to the point and say what you have to say. This works particularly well with strong offers, solutions to clear problems, recognized brand names, and product or service types that the reader is familiar with.</p>
<ul>
<li><em>Pure silk blouses &#8230; 30% off </em></li>
<li><em>The Ultimate Tax Shelter</em></li>
<li><em>Free Money. The first one million      Americans who respond to this incredible offer will receive Kiplinger’s      CA-Simply Money for FREE.</em></li>
</ul>
<p><strong>State the big benefit.</strong> This helps select your ideal audience and relays your main selling point. If you’re offering a discount, say it. If you’re offering something free, scream it.</p>
<ul>
<li><em>Now! Moonlight Your Way to a      Million Dollars.</em></li>
<li><em>Create your own cards, posters      and banners in minutes!</em></li>
<li><em>Get a FREE vase when you buy a      dozen roses.</em></li>
</ul>
<p><strong>Announce exciting news. </strong>Casting your headline in a way that suggests news, rather than just advertising, can have the same powerful appeal of a feature story in the morning paper. Key “news” words: New, Discover, Introducing, Announcing, Now, At last, Finally.</p>
<ul>
<li><em>At Last, American Scientists Have      Created the Perfect Alternative to a Mined Diamond!</em></li>
<li><em>Introducing the newest idea in      cross-training. From NordicTrack (of course).</em></li>
<li><em>Now program your VCR by simply      speaking to the revolutionary VCR VOICE programmer</em></li>
</ul>
<p><strong>Appeal to the how-to instinct.</strong> We all have an impulse to improve ourselves and our lives. The secret here is to focus on a need or want of the reader and promise to fulfill that need or want quickly and easily.</p>
<ul>
<li><em>How to stop smoking in 30 days      &#8230; or your money back</em></li>
<li><em>How You Can Profit From the 3      Greatest Service Businesses of the Decade!</em></li>
<li><em>How to do Central       America on $17 a day. </em></li>
</ul>
<p><strong>Pose a provocative question.</strong> Asking a question directly involves your reader. However, your question cannot be random or clever. It must relate directly and clearly to the major benefit of the product. It must also prod the reader to answer “yes,” or at least “I’m not sure, but I want to know more.”</p>
<ul>
<li><em>Do You Make These Six Common      Mistakes On Your Taxes?</em></li>
<li><em>Gotten a speeding ticket lately?      Read this.</em></li>
<li><em>How do I know which mutual funds      may be right for me?</em></li>
</ul>
<p><strong>Bark a command.</strong> Many ads fall flat because they fail to tell the reader what to do. Commands allow you to simultaneously be direct, relay a benefit, and take a commanding posture. It’s not conversational. It’s dictatorial, but in an acceptable way that readers have come to expect in clear writing.</p>
<ul>
<li><em>Be today’s <span style="text-decoration: underline;">complete</span> drafter. </em></li>
<li><em>Find anyone, anywhere, any way      you want! </em></li>
<li><em>Draw the shades, bolt the door      &#8230; and enter a world of mystery, suspense and terror. </em></li>
</ul>
<p><strong> </strong></p>
<p><strong>Offer useful information.</strong> People swim in a sea of facts, but data is not what they’re really looking for. They want order and predictability in their lives, to feel a sense of power over the world. Therefore, people seek out the secrets, tips, hints, laws, rules, and systems that promise to help them gain control and make sense of things.</p>
<ul>
<li><em>THE 20 MOST IMPORTANT STEPS YOU      CAN TAKE TO LIVE LONGER.</em></li>
<li><em>Free new report on 67 emerging      growth stocks </em></li>
<li><em>Free brochure shows you how to      end your money worries for good</em>.</li>
</ul>
<p><strong>Relay an honest, enthusiastic testimonial.</strong> A testimonial headline can do two things for you. First, it presents your readers with a third party endorsement of your product or service. Second, it capitalizes on the fact that people like to know what other people say, so your readers pay more attention to anything inside quotation marks.</p>
<ul>
<li><em>“Quite Simply, the Finest      Children’s Software Ever Released.”</em></li>
<li><em>“This diet program worked for me.      It can work for you, too!”</em></li>
<li><em>“It’s the first book on personal      finance that really made sense to me.”</em></li>
</ul>
<p>Copyright © 2003 Dean Rieck. All Rights Reserved.</p>
<p>________________________________________________________________</p>
<p>Dean  Rieck is an internationally respected consultant, copywriter, and designer specializing in direct marketing. He is president of Direct Creative, a full-service creative firm that helps businesses increase sales and generate leads through effective direct response advertising. E-mail: <a href="mailto:DeanRieck@DirectCreative.com">DeanRieck@DirectCreative.com</a>. For free access to direct marketing articles, tips, and tutorials, visit The Learning Center at <a href="http://www.directcreative.com/">www.DirectCreative.com</a>.</p>
<p>&nbsp;</p>
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		<title>The Value of Clarity</title>
		<link>http://nobscraigvaline.com/the-value-of-clarity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-value-of-clarity</link>
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		<pubDate>Fri, 11 Nov 2011 22:13:25 +0000</pubDate>
		<dc:creator>&#34;No BS&#34; Craig</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA["Craig Valine"]]></category>
		<category><![CDATA[achieving your goals]]></category>
		<category><![CDATA[clarity of purpose]]></category>
		<category><![CDATA[goal-setting]]></category>

		<guid isPermaLink="false">http://nobscraigvaline.com/?p=1087</guid>
		<description><![CDATA[A quick story about the value of clarity in your entrepreneurial life&#8230; Back in April of this year I was having a private meeting with my friend Scott Evans. At the end of our talk he asked me about my son (aka &#8220;Mini-me&#8221;). I told him that later that afternoon I had to pick him [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://nobscraigvaline.com/wp-content/uploads/2011/11/home_clarity.jpg"><img class="alignleft size-thumbnail wp-image-1088" style="margin: 10px;" title="home_clarity" src="http://nobscraigvaline.com/wp-content/uploads/2011/11/home_clarity-150x150.jpg" alt="" width="150" height="150" /></a>A quick story about the value of clarity in your entrepreneurial life&#8230;</p>
<p>Back in April of this year I was having a private meeting with my friend Scott Evans. At the end of our talk he asked me about my son (aka &#8220;Mini-me&#8221;). I told him that later that afternoon I had to pick him up from school and take him to Track practice at PCC.</p>
<p>He asked, &#8220;How&#8217;s he doing?&#8221; I said, &#8220;He loves it, but doesn&#8217;t seem to show any signs of real improvement. He&#8217;s not placing and I don&#8217;t want him to give up.&#8221;</p>
<p>Scott said, &#8220;Craig, tell him &#8216;the purpose of a race is <span id="more-1087"></span>to win.&#8217;&#8221; I said, &#8220;Wow. That&#8217;s profound, but true.&#8221;</p>
<p>Scott said, &#8220;Tell him every time he gets up to the starting line to chant &#8216;The purpose of a race is to win. The purpose of a race is to win. The purpose of a race is to win.&#8217; That  way, he&#8217;ll focus on winning rather than just running.&#8221;</p>
<p>Well, I took Scott&#8217;s advice and shared this simple phrase and truth about races and told my son to do just what Scott suggested, and you know what? Mini-me ran faster at practice than he ever did before. Although he wasn&#8217;t #1, he beat four kids who always beat him by several lengths.</p>
<p>I was so proud!</p>
<p><strong>So, what&#8217;s the lesson? </strong></p>
<p>Clarity of purpose helped Mini-me run faster towards a &#8216;now&#8217; known goal:  <em>To win the race instead of just &#8216;running&#8217; the race.</em></p>
<p>Sometimes we think we&#8217;re on the right path, but it&#8217;s not taking us to we want (or thought we wanted) to go. Getting clear on what it is we want, why we want it, and how to get it can make all the difference in the world.</p>
<p>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<br />
If you need a little clarity in your life and/or in your business, consider Craig Valine&#8217;s <em>Elite Private Coaching Program</em>. The request an application, send an email to <a title="Request Private Coaching application" href="mailto:craigvaline@hotmail.com" target="_blank">craigvaline@hotmail.com</a><br />
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~</p>
<p><strong>If you like this post, please leave a comment and/or share it with your social networks.</strong></p>
<p>&#8220;No BS&#8221; Craig</p>
<p><strong><br />
</strong></p>
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		<title>On Being Stuck&#8230;</title>
		<link>http://nobscraigvaline.com/on-being-stuck/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=on-being-stuck</link>
		<comments>http://nobscraigvaline.com/on-being-stuck/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 20:24:50 +0000</pubDate>
		<dc:creator>&#34;No BS&#34; Craig</dc:creator>
				<category><![CDATA[Announcements]]></category>

		<guid isPermaLink="false">http://nobscraigvaline.com/?p=1075</guid>
		<description><![CDATA[If you&#8217;re at all &#8220;stuck&#8221; and not accomplishing all that you want right now, this email is worth reading. It will only take you a moment or two.&#160; I sent out an email on Friday about a special workshop I&#8217;m putting on with my friend Scott Evans. Below is an email I sent to several [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: left;"><a href="http://nobscraigvaline.com/wp-content/uploads/2011/10/stuck-dog.jpg"><img class="alignleft size-thumbnail wp-image-1076" style="border: 1px solid black; margin: 10px;" title="stuck-dog" src="http://nobscraigvaline.com/wp-content/uploads/2011/10/stuck-dog-150x150.jpg" alt="" width="150" height="150" /></a>If you&#8217;re at all &#8220;stuck&#8221; and not accomplishing all that you want  right now, this email is worth reading. It will only take you a moment  or two.&nbsp;</p>
<p>I sent out an email on Friday about a special workshop I&#8217;m putting  on with my friend Scott Evans. Below is an email I sent to several  people who &#8216;raised their hand wanting to know more about it. Read it and  see if it make sense to you.</p>
<p>We&#8217;ve got 4 confirmed members attending so far. I&#8217;ve got room for a  few more if you&#8217;re interested. IF you are interested, click the link in  the email to reserve your spot. All other details will be emailed to you  later today or early tomorrow morning.</p>
<p>&#8220;No BS&#8221; Craig</p>
<p>&#8212; (Sent 10/3/11)<span id="more-1075"></span></p>
</div>
<div style="text-align: left;">
<div><em>Hi there! </em>&nbsp;</p>
<p><em>On Friday I sent out a personal email about a small workshop I&#8217;m putting on with my friend Scott Evans this Thursday afternoon. You expressed interest, so I&#8217;m following up with a little more information about this important and intimate event.</em></p>
<p><em>My friend Scott Evans is a millionaire inventor, entrepreneur, author, info-marketer, and opinion leader who has helped me many times during our friendship to keep me on course and reach my goals in the best ways possible. He&#8217;s created a program called, &#8220;The Entrepreneurial Compass: Plotting Your Course for Success&#8221; which I thought would be perfect for any business owner member like you to get past whatever might be holding  you back.</em></p>
<p><em> </em><em> </em><em> </em><em> </em><em> </em><em> </em><em>If you&#8217;re not achieving all you want in your life right now the answer may or may not just be about marketing, but two other things: MINDSET and/or DIRECTION. The level of thinking you must possess to be a successful entrepreneur requires you to know exactly:<br />
</em></p>
<ul>
<li><em>WHAT you are really trying to achieve (your goals),<br />
</em></li>
<li><em>WHY you&#8217;re trying to achieve it (your purpose),<br />
</em></li>
<li><em>WHEN you want to achieve it by (your commitment),<br />
</em></li>
<li><em>WHO can help you achieve your goals in the fastest time possible (your team), and<br />
</em></li>
<li><em>HOW you&#8217;re going to achieve your goals (plotting your course for success).</em></li>
</ul>
<p><em><strong>Ask yourself honestly</strong>: Do you have these down? Do you know the answers to all these question?</em></p>
<p><em>If  not, I encourage you to attend this small intimate workshop to get the answers you need to move on to your next level of success.</em></p>
<p><em>It&#8217;s small and intimate, meaning there will be no more than 10 people there. And, it&#8217;s private, so you can feel safe sharing what&#8217;s going on in your life and know that it&#8217;s not going anywhere but right there with us. (&#8220;What happens at THIS workshop STAY&#8217;s at THIS Workshop!&#8221; We&#8217;ve all be there at one time or another in our entrepreneurial lives. I know I have!)</em></p>
<p><em> </em><em> </em><em> </em><em><span style="text-decoration: underline;"><strong>Here are the details:</strong></span></em> <em><br />
</em></p>
<blockquote><p><em><strong><span style="font-size: small;">The Entrepreneurial Compass Workshop with Scott Evans and Craig Valine</span></strong><br />
In Eagle Rock, near Pasadena border.<br />
(Directions to Follow after Registration)<br />
</em></p></blockquote>
<blockquote><p><em>Thursday, October 6, 2011, 1pm to 5pm (4 hours)<br />
</em></p></blockquote>
<p><em><span style="font-size: small;"><strong>Your Small Investment: $125.00</strong></span></em></p>
<p><em><a href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&amp;hosted_button_id=8MAUSTRGWWDV4%20" target="_blank"><strong>Click on this Link to Reserve Your Spot</strong></a> in Advance Through PayPal (No account necessary):</em></p>
<p><em>NOTE: If you don&#8217;t have a PayPal Account, please click on the link that says, &#8220;<strong>Don&#8217;t Have a PayPal Account&#8221;, </strong>and it will let you pay by Credit Card.</em></p>
<p><em>Scott and I are eager and look forward to helping you get to where you want to go in the fastest time possible.</em></p>
<p><em>Register today by <a href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&amp;hosted_button_id=8MAUSTRGWWDV4%20" target="_blank">clicking this link</a> and we&#8217;ll see you on Thursday afternoon at 1pm.</em></p>
<p><em>If  you have any questions, please give email me at Craig@GlendalePasadenaGKIC.com &#8211; or &#8211; call me a call at my office at (626) 507-8228.</em></p>
<p><em><strong>Dedicated to helping you multiply your income in 2011 (and beyond!),</strong></em></p>
<p><em>&#8220;No BS&#8221; Craig</em></p>
<p><em> </em><em> </em><em> </em><em> </em><em></em><em></em><em>P.S.  There&#8217;s a Guarantee, too! If after the first 60 minutes you think this has been a &#8216;waste of your time&#8217;, then just let me know. You can be excused and your investment will be refunded to you within 48 hours. (I don&#8217;t think that&#8217;ll be the case though. This stuff is good and will help  you BIG time!)</em></p>
</div>
</div>
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		<title>No BS Craig Valine asks: &#8220;What&#8217;s the Game-changer for Your Business?&#8221;</title>
		<link>http://nobscraigvaline.com/gamechanger-for-your-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=gamechanger-for-your-business</link>
		<comments>http://nobscraigvaline.com/gamechanger-for-your-business/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 18:26:32 +0000</pubDate>
		<dc:creator>&#34;No BS&#34; Craig</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA["Craig Valine"]]></category>
		<category><![CDATA["Dan Kennedy"]]></category>
		<category><![CDATA["marketing"]]></category>
		<category><![CDATA[gamechangers]]></category>
		<category><![CDATA[Mastermind group]]></category>
		<category><![CDATA[private coaching]]></category>

		<guid isPermaLink="false">http://nobscraigvaline.com/?p=1063</guid>
		<description><![CDATA[https://gkic.infusionsoft.com/go/gcd/cvaline http://www.youtube.com/watch?v=hiHy8FPpaK4 Have you watched Dan Kennedy&#8217;s &#8220;Game-changer DNA&#8221; yet? It&#8217;s powerful stuff. Go there now at: https://gkic.infusionsoft.com/go/gcd/cvaline If you need any help finding the Game-changer in your business, consider one of the follow: Peak Performance VIP Mastermind Group Elite Private Coaching with &#8216;No BS&#8217; Craig Valine Make today a MONEY Day! &#8220;No BS&#8221; Craig [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="https://gkic.infusionsoft.com/go/gcd/cvaline%20" target="_blank">https://gkic.infusionsoft.com/go/gcd/cvaline </a></p>
<p style="text-align: left;">
<p><a href="http://www.youtube.com/watch?v=hiHy8FPpaK4">http://www.youtube.com/watch?v=hiHy8FPpaK4</a></p>
</p>
<p style="text-align: left;"><span id="more-1063"></span></p>
<p style="text-align: left;"><strong>Have you watched Dan Kennedy&#8217;s &#8220;Game-changer DNA&#8221; yet?</strong> It&#8217;s powerful stuff.</p>
<p style="text-align: left;">Go there now at:<a href="https://gkic.infusionsoft.com/go/gcd/cvaline%20" target="_blank"> https://gkic.infusionsoft.com/go/gcd/cvaline </a></p>
<p style="text-align: left;">If you need any help finding the Game-changer in your business, consider one of the follow:</p>
<ul style="text-align: left;">
<li><a href="http://glendalepasadenagkic.com/mastermind">Peak Performance VIP Mastermind Group</a></li>
<li><a href="http://glendalepasadenagkic.com/privatecoaching" target="_blank">Elite Private Coaching with &#8216;No BS&#8217; Craig Valine</a></li>
</ul>
<p style="text-align: left;">Make today a MONEY Day!</p>
<p style="text-align: left;"><strong>&#8220;No BS&#8221; Craig Valine<br />
<em>Marketing Performance Strategist</em></strong></p>
<p style="text-align: left;">NoBSCraigValine@Gmail.com<br />
(626) 507-8228   Office</p>
<p style="text-align: left;">&nbsp;</p>
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