Archive for the ‘Marketing Tips’ Category

Happy Opposite Day

January 25th, 2012 "No BS" Craig

That’s right. Today, January 25th is is “Opposite Day” here in good ol’  America and I’m here to use this holiday to encourage you to do the opposite of what far too many entrepreneurs unfortunately do, they ignore the amazing power of Kennedy-style marketing and do things that others in their industry are doing and they pull off average or less than average results.

I want you to do the complete opposite and pull off what my friend Ramon Vela called, “a Constanza.”

Remember the show Seinfeld? Well, there’s an episode in which everything George is doing isn’t working. So he decides to do the complete opposite of everything he believes… and he becomes incredibly successful at it. Jerry calls it,  “pulling a Constanza.” (more…)

Posted in Marketing Tips No Comments »

Guest Post: 8 Hardworking Headlines that Keep on Working

December 29th, 2011 "No BS" Craig

Along with direct mail, print is one of the mainstays of direct marketing. And today it’s more powerful than ever. A proliferation of highly targeted publications makes it easy to find receptive prospects for your wares.

And because ads are relatively easy to produce, print is an ideal medium for testing. Better still, once you find publications in which your offer works, you then have subscriber mailing lists available for testing.

Since the headline is responsible for about 80% of your response, it is vital to write one that works. So here are eight headline flavors that have been proven over and over in millions of print ads: (more…)

Posted in Marketing Tips Tags: , , No Comments »

The Value of Clarity

November 11th, 2011 "No BS" Craig

A quick story about the value of clarity in your entrepreneurial life…

Back in April of this year I was having a private meeting with my friend Scott Evans. At the end of our talk he asked me about my son (aka “Mini-me”). I told him that later that afternoon I had to pick him up from school and take him to Track practice at PCC.

He asked, “How’s he doing?” I said, “He loves it, but doesn’t seem to show any signs of real improvement. He’s not placing and I don’t want him to give up.”

Scott said, “Craig, tell him ‘the purpose of a race is (more…)

Posted in Marketing Tips Tags: , , , No Comments »

On Dream-Crushers

August 24th, 2011 "No BS" Craig

Question: If you’re in business for yourself and/or you’re an entrepreneur, have you ever heard this from a friend or loved one?

“Why don’t you get a real job?”

I’ve heard it for the past 15 years from a ‘loved’ one.

People who are not entrepreneurs have hard time understanding our drive for success. They don’t understand we have dreams and ambitions, and we don’t want to settle for less. (more…)

Posted in Marketing Tips, Rants No Comments »

Another Lesson from Mini-me

February 15th, 2011 "No BS" Craig
Mini-me

Last weekend Mini-me accomplished a great feat. If you’ve been with me a while, you may remember last year when he started running Track at school, he had a very tough time getting around not only once, but twice around the track (400m & 800m).

When he finally did accomplish his goal for making it around the track, I was so proud I had tears in my eyes.

Well, Track Season is back and he’s participating in his timing trials to see just where he fits in on the team this year. This past Saturday, his first time running the 400m and the 800m for the season, he made it around with ease… without stopping once to catch his breath.

Again, I love that boy, and I was so proud to seem him grow. Last year it seemed impossible for him. This year, because he’s practiced, he was able to do it with ease.

My friend Scott Evans says, “Pride in ourselves comes from a daily sense of measurable accomplishment.” I agree.

Mini-me has grown and is (more…)

Posted in Marketing Tips Tags: , , , , , No Comments »
Twitter Delicious Facebook Digg Stumbleupon Favorites More

  • Featured Video

  • Sponsor