About a year ago I was speaking at my friend David Fagan‘s live event in Los Angeles. The speaker after me was the one and only, celebrity PR expert and author, Michael Levine.
Michael gave an incredible presentation on, what he calls, “The Three O’s of Super Successful People.” What I was most impressed with was an answer to a question following his talk. The question was, “How did you get your first A-list client.” Michael’s elegant and eloquent answer was simply, “Somehow.”
Michael said, “The great one’s always find a way, somehow.”
Brilliant answer! It affected me profoundly. I thought, “No excuses. Find a way somehow to make it happen.”
After the event, I reached out Michael via Facebook and he “Friended” me. We started a dialogue that went back and forth, back and forth, until one day,
One of my early “aha’s” was the necessity for having all three (3) components of the Marketing Triangle in place to effectively communicate my message to the people who most needed to hear it.
“What is the Marketing Triangle?” you ask.
Well, let me put it this way, “business owners are always looking for the Easy Button.”
My mentor Dan Kennedy says, “The best way to productivity and profits is through the fundamentals.”
Imagine, if you will, a triangle…
At one of the open houses nearby we met a very agressive Realtor. She was also an Interior Design student and used her skills to make the homes she was selling even more attractive by updating the inside and outside of the house for faster selling.
Well, we hired her and low and behold: She sold our house FAST, and we made a lot of money from that sale.
Guest Article By Dan S. Kennedy
My newest book, No B.S. Wealth Attraction In The New Economy is all about making yourself magnetic to money, in part via different approaches to marketing. Here’s some insight into that process…
Last year I bought a 1972 AMC Javelin. I already own a ’63 Lincoln Town Car convertible. I don’t have them as investments or to show; just to drive around during the summer. I didn’t need two summer cars. In fact, I had to rent a garage for the second one. Then this year, I bought Dean Martin’s 1986 Rolls-Royce, which has only 19,000 miles on it and is nearly showroom new. It’s not that I haven’t been affected by the recession and by anticipation of economic damage to come from the President’s policies (mis-guided or sinister – your choice) and the big tax target he has painted on my chest.
Mini-me has been running track for the past 3 years. His first year, he could barely make it around the track once. I remember walking across the infield, back and forth, to coach and inspire him to make it all the way around the very first time. First year, no medals in competition.
The second year, he could make it around once, but barely twice. Again, every time at practice he ran around the track, I was in the infield, walking back and forth, side to side, coaching and inspiring him to keep on keepin’ on until he made it. Second year, no medals for competition.
The third year (last year), he could make it around the track twice, even three times (the 1200 meter). He was slow, but determined to make it every time he raced. I always reminded him before the race, “the purpose of a race is to win.” He chanted it every time he