Guest Article By Dan S. Kennedy
My newest book, No B.S. Wealth Attraction In The New Economy is all about making yourself magnetic to money, in part via different approaches to marketing. Here’s some insight into that process…
Last year I bought a 1972 AMC Javelin. I already own a ’63 Lincoln Town Car convertible. I don’t have them as investments or to show; just to drive around during the summer. I didn’t need two summer cars. In fact, I had to rent a garage for the second one. Then this year, I bought Dean Martin’s 1986 Rolls-Royce, which has only 19,000 miles on it and is nearly showroom new. It’s not that I haven’t been affected by the recession and by anticipation of economic damage to come from the President’s policies (mis-guided or sinister – your choice) and the big tax target he has painted on my chest. Read more →
Mini-me has been running track for the past 3 years. His first year, he could barely make it around the track once. I remember walking across the infield, back and forth, to coach and inspire him to make it all the way around the very first time. First year, no medals in competition.
The second year, he could make it around once, but barely twice. Again, every time at practice he ran around the track, I was in the infield, walking back and forth, side to side, coaching and inspiring him to keep on keepin’ on until he made it. Second year, no medals for competition.
The third year (last year), he could make it around the track twice, even three times (the 1200 meter). He was slow, but determined to make it every time he raced. I always reminded him before the race, “the purpose of a race is to win.” He chanted it every time he Read more →
Based on a discussion @ Gold/VIP-Millionaires Group 2006
The specifics of the discussion are not important, but here’s what happened: one Member was on the “hot seat”, talking about his business, past, present and future, and at one point, another Member piped up and suggested an idea, quickly, briefly. The Member on the hot seat acknowledged him but brushed it off and continued talking about what he next planned to do. I let it pass at the moment, but thought better of it later, and interrupted our meeting to talk about what had happened.
Unfortunately, the incident is very, very, very common. Even smart and successful businesspeople are too often “knee jerk reaction” quick to judge an idea they read or hear or a suggestion given them as inappropriate to their business. Our focus can be our downfall. The smarter reaction, in this case, and in many, is to make a written note of the suggestion or idea, make sure you understand it, and if you don’t want to be de-railed, set it aside to think about later. But by all means, return to actually think about it. Read more →
There’s a Mexican restaurant I like to eat at. The margaritas aren’t bad either.
The family who owns it is nice. Each time I’ve needed a donation for some volunteer effort I’m part of, they never hesitate to give. They are great people.
Since the recession of 2008, business has declined. Prior to that time the restaurant would be filled with loyal restaurant-goers, Read more →
NOTE: From the archives of the ‘[Former] Struggling Consultant’s Marketing YOUniquely’ eNewsletter, 7/15/08
One of the reasons I started out struggling as a consultant was that I had no previous knowledge of “how” to be a consultant. Nor, did I truly understand how to market myself as a successful consultant.
After several years of being broke and “trying” to market and promote myself as I thought I should, I decided to become a SERIOUS student of consulting and HOW the highest paid consultants GOT more business and MADE more money.
I did several things to GET SMARTER about consulting and other related subjects. So, if you’re trying to MASTER any topic, consulting or otherwise, here are my “tried and true” lessons about getting smarter in virtually any subject – FAST! Read more →
One of the biggest problems I had when I started out in business was managing my time effectively.
This seems to be a major problem with most entrepreneurs and business owners, but I was bad. I couldn’t manage my projects, and I did things that went completely against what I was trying to accomplish. You know, attending networking events that I thought were going to be valuable, only to be wasting an hour to get there, two hours there, and an hour to drive home. (Not a good use of my time!)
I’ve read a lot of time management books, and I’ve used a lot of different time management systems, like Day-Timer, Franklin-Covey, etc.
When I became President of a non-profit a few years back, I found it mandatory that I Read more →
I want to share an article I found in Inc. Magazine this morning. It has to do with adapting any new behavior to your life so it works for you automatically.
“How to Master Any Skill” – (Inc. Magazine, Pg 14, Apr ’12 issue)
The reason I’m sharing this with you is because in adapting to this Glazer-Kennedy style marketing, it requires new behaviors and new attitudes about marketing. I read this article and thought, “Perfect!”
Here’s the formula. Practice it every day for at least 30 days. Here it goes: Read more →
The Secret of Getting Referrals
by Dan Kennedy
There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising.
That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be. As a direct salesperson conversationally telling another person why you like a particular product, you are much more convincing advertisement than any TV commercial or magazine ad. Read more →
That’s right. Today, January 25th is is “Opposite Day” here in good ol’ America and I’m here to use this holiday to encourage you to do the opposite of what far too many entrepreneurs unfortunately do, they ignore the amazing power of Kennedy-style marketing and do things that others in their industry are doing and they pull off average or less than average results.
I want you to do the complete opposite and pull off what my friend Ramon Vela called, “a Constanza.”
Remember the show Seinfeld? Well, there’s an episode in which everything George is doing isn’t working. So he decides to do the complete opposite of everything he believes… and he becomes incredibly successful at it. Jerry calls it, “pulling a Constanza.” Read more →