Marketing 101

One of the biggest problems I had when I started out in business was managing my time effectively.

This seems to be a major problem with most entrepreneurs and business owners, but I was bad. I couldn’t manage my projects, and I did things that went completely against what I was trying to accomplish. You know, attending networking events that I thought were going to be valuable, only to be wasting an hour to get there, two hours there, and an hour to drive home. (Not a good use of my time!)

I’ve read a lot of time management books, and I’ve used a lot of different time management systems, like Day-Timer, Franklin-Covey, etc.

When I became President of a non-profit a few years back, I found it mandatory that I (more…)

I want to share an article I found in Inc. Magazine this morning. It has to do with adapting any new behavior to your life so it works for you automatically.

“How to Master Any Skill” – (Inc. Magazine, Pg 14, Apr ’12 issue)

The reason I’m sharing this with you is because in adapting to this Glazer-Kennedy style marketing, it requires new behaviors and new attitudes about marketing. I read this article and thought, “Perfect!”

Here’s the formula. Practice it every day for at least 30 days. Here it goes: (more…)

The Secret of Getting Referrals
by Dan Kennedy

There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising.

That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be.  As a direct salesperson conversationally telling another person why you like a particular product, you are much more convincing advertisement than any TV commercial or magazine ad. (more…)

That’s right. Today, January 25th is is “Opposite Day” here in good ol’  America and I’m here to use this holiday to encourage you to do the opposite of what far too many entrepreneurs unfortunately do, they ignore the amazing power of Kennedy-style marketing and do things that others in their industry are doing and they pull off average or less than average results.

I want you to do the complete opposite and pull off what my friend Ramon Vela called, “a Constanza.”

Remember the show Seinfeld? Well, there’s an episode in which everything George is doing isn’t working. So he decides to do the complete opposite of everything he believes… and he becomes incredibly successful at it. Jerry calls it,  “pulling a Constanza.” (more…)