Archive for the ‘Announcements’ Category

“No BS” Craig Valine’s NEW Book is Finally Published!

Finally, after years of talking about it, “No BS” Craig has finally published his book titled, “The Ultimate ‘No BS’ Guide to Entrepreneurial Success’. The book has contributions from Craig’s mentors, Dan Kennedy and Bill Glazer, and features several Glazer-Kennedy Insider’s Circle Local Chapter Mastermind Members including, Dr. Brian Bergh, Ted Moreno, Heather Morrow, and Dr. Dennis Buckley.

The book contains moneymaking success secrets for entrepreneurs, business owners, sales professionals, and professional practice owners who are seeking fast and dramatic growth, greater control, independence, security, and prosperity.

This “The Ultimate ‘No BS’ Guide to Entrepreneurial Success is available on Amazon.com.

If you like this post, please leave a comment and/or share it with your social networks. (more…)

Remove the Risk to Make Buying Less ‘Scary’

An unconditional money-back guarantee is almost essential in today’s competitive world of direct marketing.

People tend to be hesitant towards purchasing any product or service (especially major purchases) — and they don’t want to make the wrong decisions.

How do you remove the risk and close the sale? (more…)

NoBSLive: Bill Glazer from the Social Media Money Magnet Seminar

This week Bill Glazer speaks LIVE from the 2010 Social Media Money Magnet Seminar in beautiful Downtown Baltimore, Maryland where the speakers are presenting content so valuable, it’s like they’re practically giving away money. Bill asked James & Joey Bridges, and Coach Deb, to step away from the action and join me to share some of this extremely valuable information with all of you at home. It’s good stuff. Enjoy the show! (more…)

The Robert Collier Principle…Simplified

In the advertising classic “Robert Collier Letter Book” (Copyright 1937), he lists The Six Essentials to writing a good letter. If you’ve never read the book, here they are for your review:

  1. The opening, which gets the reader’s attention by fitting in with his train of thought and establishes a point of contact with his interests, thus exciting his curiosity and prompting him to read further.
  2. The description or explanation, which pictures your proposition to the reader by first outlining its important features, then filling in the necessary details. (more…)

Entrepreneurs: Meet Money On Its Path

NEW ECONOMY WEALTH Strategies
by Craig Valine & Dan Kennedy

“When You Meet Money On Its Path, It Means You’re Walking In The Right Direction”

“Motion beats meditation.” - Gary Halbert

In the midst of one of his dark periods, when the news was filled with stories of his financial demise, Donald Trump talks about feeling like just staying hidden at home but instead strapping on his tuxedo and going to an important gala – because he knew he could not possibly gain by staying home. At a time, some 30 years or so ago, when I was captain of a company everyone in its industry knew to be (more…)

Marketing 101: Use Words That Sell

Sometimes changing one word in a headline can multiply results.

As one of the best copywriters in the world, here are a few tips Dan recommends:

  • Descriptive words matter. A single word can make a bland picture vivid, deliver a punch instead of a tap, convey a benefit instead of a feature.
  • The same thing said with different words has different impact—and may appeal to (more…)

Retention is the New Acquisition

In the April ‘No BS Marketing Letter”, Dan Kennedy discussed how so many businesses are spending all their time investing in new customers, but not spending time and care on their current customers.

There’s a new book called Flip the Funnel by Joseph Jaffee.  (www.FliptheFunnel.com )  

Here’s a blurb from the book that should make sense to us marketers: (more…)

A Blessing and a Curse of ‘Anybody’ Can Be an Expert

The Internet has created an environment where ANYBODY, whether qualified or not, can become an instant expert.

As Dan Kennedy mentions in the May “No BS” newsletter, that becomes both a “blessing and a curse” for us entrepreneurs.

A ‘blessing’ because by being perceived as an Expert, it allows us the opportunity to (more…)

Five BIG Networking Mistakes People Make

I recently conducted a workshop for the City of Pasadena’s “Art of Small Business Survival” series at the Rose Bowl Press Box. The title of the Workshop was, “How to Turn a First-time Contact Into a Long-term Profitable Relationship.”

Here’s what I shared as a few of the BIG and most common networking mistakes people make. (more…)

Free Workshop: “How to Get Customers When Others Can’t”

"No BS Business Success in the New Economy“How to Get Customers (Clients/Patients/etc.) When Others Can’t… In The New Economy”

Free Workshop for Current GKIC Members and Local Entrepreneurial Business Owners, Sales Professionals, and Professional Practice Owners, helps you implement and execute “Kennedy-Style” marketing into your business to get new customers when others can’t – especially in the New Economy!

In this Workshop, you will discover: (more…)