After three different conversations with members and friends this weekend about lead generation methods that bring you new customers/clients/patients, I want to throw an idea out to you and see if there’s interest.
It came up in discussion, “Craig, I’m not good at getting new business. I need to learn how to generate new qualified leads for my business, fast!”
So, based on that feedback from three different members, here’s my question for you:
“If I were to host a small intimate workshop at my home on “Simple to Advanced Lead Generation Methods” early next week, would you be interested in attending?”
The fee would be nominal (as far as workshops go), but incredibly informative and useful for your business immediately.
I’m thinking off the top of my head, but topics I would address:
Ok… before you reply with a ‘hate email’ let me be clear; I’m not telling you to stop sending out Christmas Cards to your loved ones and friends. I think you should continue to do that.
I’m telling you to STOP sending out Christmas cards to your Customers.
Have you ever received a Christmas card in December from a business? Of course, you have received a bunch of these through the years -competing with personal Christmas cards from friends and family.
Are Christmas cards in December easy to ignore because most people get so many of them?
After a big sigh, I told her, “Every sales letter needs a P.S. – don’t even think about completing your letter until you’ve created one. The P.S. can make or break your letter.”
According to DM legend Ted Nicholas, the 7 most used P.S. types in successful sales letters are those which:
The best lesson I think I’ve ever learned from my mentor Dan Kennedy is the ‘creating a category of one’ strategy.
One way I’ve done that is by changing from being ‘just another marketing consultant’ competing with other consultants to get an engagement to sought-after ‘Marketing Performance Strategist’ who dictates who I will work with and how.
The brilliance of Dan’s advice is the fewer there are to compare you against, price, deliverable, etc., the more you are control of the process, and thus, the more you can charge for your services.
I asked “how’s business? Is it all you want it to be?” He said, “No. But, it’s the economy and everyone is having problems these days.”
I said, “No. Not everyone.” I then told him, “The successful businesses who are making real money doing what they love are the one’s that understand what their business is really about.”
I said, “Do you know what business you’re in first and foremost?”
He said, “I’m a chiropractor!”
I said, “you may be a chiropractor, but that’s not your primary business.”