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On Effectively Communicating

About a year ago I was speaking at my friend David Fagan‘s live event in Los Angeles. The speaker after me was the one and only, celebrity PR expert and author, Michael Levine.

Michael gave an incredible presentation on, what he calls, “The Three O’s of Super Successful People.” What I was most impressed with was an answer to a question following his talk. The question was, “How did you get your first A-list client.” Michael’s elegant and eloquent answer was simply, “Somehow.”

Michael said, “The great one’s always find a way, somehow.”

Brilliant answer! It affected me profoundly. I thought, “No excuses. Find a way somehow to make it happen.”

After the event, I reached out Michael via Facebook and he “Friended” me. We started a dialogue that went back and forth, back and forth, until one day, Continue reading

[Audio] Restaurant Has Three Strikes… and They’re Out!

 

I went to a local restaurant this past weekend, and I have had my last bad experience there. Listen in to what I had to say about it on my Pilot Marketing YOUniquely Podcast.

Here is the review I wrote up on Yelp.com about it:

EVERY single time I have ordered food to go from this place, the service has been below average – sometimes rude, and the food has been cold or reheated. For some reason, I have given them another chance, thinking that MAYBE THIS TIME it will be different, and it has not. Continue reading

P.S. What Should Come at the End of My Letter?

imagesAt a recent consulting day, a client asked me if her letters needed a ‘P.S.’ at the end of them. She added, “I don’t see the point. Why do marketers use them?”

After a big sigh, I told her, “Every sales letter needs a P.S. – don’t even think about completing your letter until you’ve created one. The P.S. can make or break your letter.”

According to DM legend Ted Nicholas, the 7 most used P.S. types in successful sales letters are those which: Continue reading

The Best Lesson I’ve Ever Learned

Dan Kennedy

The best lesson I think I’ve ever learned from my mentor Dan Kennedy is the ‘creating a category of one’ strategy.

One way I’ve done that is by changing from being ‘just another marketing consultant’ competing with other consultants to get an engagement to sought-after ‘Marketing Performance Strategist’ who dictates who I will work with and how.

The brilliance of Dan’s advice is the fewer there are to compare you against, price, deliverable, etc., the more you are control of the process, and thus, the more you can charge for your services. Continue reading

If You Want to Be Successful, Don’t Pick Up Your Friends at the Airport

Michael_LevineMy friend, Media Expert and Author Michael Levine (ML) was telling a story at UCLA a few months ago (which I attended) about his meeting with a wannabe actress who was working as a waitress until she gets her big break. She couldn’t figure out why she hadn’t made it yet.

ML: “How long have you been trying to be an actress?”

Waitress: “5 years or so.”

ML: “Do you want to be a successful actress?”

Waitress: “Yes, of course.”

ML: “How many times in the last year have you picked up your friends at the airport?” Continue reading

The Fortune is in the Follow Up

In 2images001, we were getting ready to sell our small 900 sq/ft house.  To see how much homes were selling for in the area, we attended several open houses in the neighborhood.

At one of the open houses nearby we met a very agressive Realtor. She was also an Interior Design student and used her skills to make the homes she was selling even more attractive by updating the inside and outside of the house for faster selling.

Well, we hired her and low and behold: She sold our house FAST, and we made a lot of money from that sale. Continue reading

Two Sword-In-Stone Secrets to Making More Money

Guest Article By Dan S. Kennedy

My newest book, No B.S. Wealth Attraction In The New Economy is all about making yourself magnetic to money, in part via different approaches to marketing. Here’s some insight into that process…

Last year I bought a 1972 AMC Javelin. I already own a ’63 Lincoln Town Car convertible. I don’t have them as investments or to show; just to drive around during the summer. I didn’t need two summer cars. In fact, I had to rent a garage for the second one.  Then this year, I bought Dean Martin’s 1986 Rolls-Royce, which has only 19,000 miles on it and is nearly showroom new. It’s not that I haven’t been affected by the recession and by anticipation of economic damage to come from the  President’s policies (mis-guided or sinister – your choice) and the big tax target he has painted on my chest. Continue reading

Know What Business You’re Really In

I hCartoon - Thanks to Craig profits are upad a conversation with chiropractor recently. He’s overworked and says he has “no time for marketing.”

I asked “how’s business? Is it all you want it to be?” He said, “No. But, it’s the economy and everyone is having problems these days.”

I said, “No. Not everyone.” I then told him, “The successful businesses who are making real money doing what they love are the one’s that understand what their business is really about.”

I said, “Do you know what business you’re in first and foremost?”

He said, “I’m a chiropractor!”

I said, “you may be a chiropractor, but that’s not your primary business.”

I told him, Continue reading