Marketing 101

That’s right. Today, January 25th is is “Opposite Day” here in good ol’  America and I’m here to use this holiday to encourage you to do the opposite of what far too many entrepreneurs unfortunately do, they ignore the amazing power of Kennedy-style marketing and do things that others in their industry are doing and they pull off average or less than average results.

I want you to do the complete opposite and pull off what my friend Ramon Vela called, “a Constanza.”

Remember the show Seinfeld? Well, there’s an episode in which everything George is doing isn’t working. So he decides to do the complete opposite of everything he believes… and he becomes incredibly successful at it. Jerry calls it,  “pulling a Constanza.” (more…)