Marketing 101

In past articles I’ve shared my thoughts and philosophy about setting yourself apart from any other in your field – by becoming the expert… or rather, the AUTHORITY in your highly targeted niche market.

My teacher Dan Kennedy says it best:  “The last thing you want to be compared to is just another ___________.”

You know, “just another salesperson”, or “just another consultant”, or “just another [whatever it is you do].

I shared some of the ways that the most successful professionals use to establish themselves as THE ‘go-to’ people in their respective target markets. If you didn’t see that article, or you need a recap… (more…)