Marketing 101

In a recent Diamond Letter (like the Gold Letter, but for Diamond Members), Dan Kennedy discussed the power of “being interesting.”

What’s important to know about any prospect or long-term customer is that ultimately, they are not buying your product or service, but they are buying “you.”

Dan says, “What’s needed is interest. The clients or customers must be somehow motivated and continue being interested in the person, persons, or spokesperson for the business providing these services or goods, however valuable they may be. The clients cannot be relied on to stick around and buy what’s good for them because it’s (more…)