Archive for December, 2009

Thoughts on How to Succeed in 2010

December 29th, 2009 "No BS" Craig

Wow! Pasadena sure is getting busy around town. There’s already a ton of campers parked on just about every side street along Colorado Blvd. The Supermarkets are busy as all heck. Traffice around town is, well, a bit frustrating… but expected. The Rose Parade and Rose Bowl Game are just a few days away… THEN, one week later, it gets busy all over again with the BCS Championship at the Rose Bowl.

Don’t ya love this time of year? :)

With the New Year just a few days away, there are changes we all need to make to take our businesses to (more…)

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A Better Way to Sell Your Products or Services

December 20th, 2009 "No BS" Craig

If you’re in a sales position of any sort, or you’re a customer or client of someone “selling” you, you know that the most common response to an objection or concern from a salesperson is to cut price.

I know. I’ve been in sales since the age of eleven. And when it got tough to sell what I had to offer, the very first thing I did was (more…)

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Tiger Woods is Stupid!

December 15th, 2009 "No BS" Craig

I’m sure by now you’re quite sick of this whole ‘Tiger Woods’ thing, right? I’ve certainly heard enough of it! I must admit, I’m disappointed as a fan. He was the very best! And, he walked on water (to me). But, as I wrote last week, there are many lessons to learn from his mega mistakes. Here’s my take on one lesson that I observed this weekend.

Picture this: You’re the #1 golfer in all the world. You’re the most famous athlete in the world. You can’t go anywhere without (more…)

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Marketing Lessons from Tiger Woods?

December 10th, 2009 "No BS" Craig

What marketing lesson can you learn from Tiger Woods recent marital challenges?

Well, actually several. But to be brief, I’ll use two as an example.

1. Tie into newsworthy events

Dan says this all the time, and I echo it often too! What’s on people’s minds right now? What’s been in the news and (more…)

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