September 28th, 2009 
"No BS" Craig 
Recently, in association with his new book release (“Outrageous Advertising that’s Outrageously Successful!”), Bill Glazer sent out a request by email I’d like to hear your own personal outrageous advertising story.
All you needed to do is record a video of your most OUTRAGEOUS Advertising effort and post it on YouTube, Facebook, etc.
The entry with the most views by midnight on September 30th will win free admittance to Bill’s “Outrageous Academy and Workshop” in Orlando, Florida on (more…)
Posted in Uncategorized 
Tags: "Bill Glazer", "Craig Valine", "Dr. Brian Bergh", "GKIC", "Glazer-Kennedy Insider's Circle", "Outrageous Advertising" 
No Comments » September 25th, 2009 "No BS" Craig This is a funny video.
If you saw the movie “The Bourne Ultimatum” and/or you’ve read the “Where’s Waldo” books, you’ll appreciate this.
I played this video during a break at our Glazer-Kennedy Insider’s Circle local chapter meeting in Pasadena… and it’s gotten rave reviews.
Enjoy! (more…)
Posted in Uncategorized Tags: "Craig Valine", "GKIC", "Glazer-Kennedy Insider's Circle", "Where's Waldo" No Comments » September 23rd, 2009 "No BS" Craig There are many experts in marketing – many who cater to the niche market to which I serve: The independent solo/freelance consultant, coach, or solo-professional.
What makes me different than any of my major competitors?
Oh, I don’t know for sure. But, I can tell you that I rarely see or hear it from other consultants. I think the major difference is, (more…)
Posted in Uncategorized Tags: "client attraction", "Craig Valine", "GKIC", "Glazer-Kennedy Insider's Circle", "marketing for consultants", positioning No Comments » September 20th, 2009 "No BS" Craig Could your sales could use a boost? Ask yourself, “How can I be more outrageous?”
If you can’t come up with your own answers to that question, try one of these 17 ideas:
Posted in Uncategorized Tags: "Bill Glazer", "Craig Valine", "direct response", "GKIC", "Glazer-Kennedy Insider's Circle", "Outrageous Advertising" No Comments » September 20th, 2009 "No BS" Craig When I started out as a consultant I didn’t have anything to go on to help guide me to success. I hadn’t been a consultant before. I hadn’t really found any good books on HOW to be a good consultant.
On top of that, I hadn’t really grasped what I was actually selling.
In the beginning, to get clients I would give away free 30 minute consultations. My thinking at the time was, give them a taste of what I know and can do for them, then they’ll hire me. (more…)
Posted in Uncategorized Tags: "Craig Valine", "GKIC", "Glazer-Kennedy Insider's Circle" No Comments » September 18th, 2009 "No BS" Craig Well, three weeks have gone by since my Main Line broke, the Station Fire was on Mt. Wilson above our house, and my laptop died.
I’m happy to say that the plumbing problem was expertly fixed, the Station Fire never came within 1000 feet of our home, and my laptop has been revived (but still in the hands of the Geek Squad until Wednesday).
Isn’t it funny (not “ha-ha”, but “ironical” 
how life is? I mean, “when it rains, it (more…)
Posted in Uncategorized Tags: "Bill Glazer", "Craig Valine", "GKIC", "Glazer-Kennedy Insider's Circle", "Outrageous Advertising", "Pass It On", "Scott Evans", "The Newsletter Guru" 1 Comment » September 17th, 2009 "No BS" Craig 
I’ve said this many times – and it’s nothing you don’t already know. But, the key to success in marketing your products and/or services, of course, is quick implementation of your ideas and the proven strategies we share either at the local chapter meetings or in the monthly “No BS Marketing Letter.”
Here’s an update on great marketing by our members:
Posted in Uncategorized Tags: "Craig Valine", "GKIC", "Glazer-Kennedy Insider's Circle", "Jim Palmer", "The Newsletter Guru" No Comments » September 17th, 2009 "No BS" Craig Today I want to share the strategy of “Welcome Guest vs. Annoying Pest.” This strategy comes Dan Kennedy and was THE defining “aha” that turned my struggling consulting business around 10 years ago.
Many inexperienced business owners and salespeople are always worrying about “how to get past the gatekeeper.” They’re cold calling or following up on a suspect and they’re unable to get through to the decision-maker. They look for tricky strategies that might fool someone for a moment to (more…)
Posted in Uncategorized Tags: "client attraction", "Craig Valine", "Dan Kennedy", "GKIC", "Glazer-Kennedy Insider's Circle", "sales", "selling", "Welcome Guest vs. Annoying Pest" No Comments » September 16th, 2009 "No BS" Craig When I started out in business as an independent consultant my main problem was that I was communicating the right message to the wrong market — and generally using the wrong medium to get my message across.
One of my early “aha’s” was the necessity for having all three (3) components of the Critical Marketing Triangle in place to effectively communicate my message to the people who most needed to hear it.
“Tell me more about the Critical Marketing Triangle!” (more…)
Posted in Uncategorized Tags: "Craig Valine", "Critical Marketing Triangle", "GKIC", "Glazer-Kennedy Insider's Circle", "Kennedy Marketing Triangle", "message to market match" 1 Comment » September 15th, 2009 "No BS" Craig When I started out in sales, I learned from the great Tom Hopkins. One of Tom’s greatest tools is the “Thank You Note.”
His belief is that after any and every contact, send a Thank You note for the time spent together, whether it be a moment or several hours together.
Thank you notes are a great tool for building rapport and trust in developing new and (more…)
Posted in Uncategorized Tags: "Craig Valine", "GKIC", "Glazer-Kennedy Insider's Circle", "Jim Palmer", "newsletter marketing", "thank you notes" No Comments »
RSS Feed
Twitter