August 21st, 2009 
"No BS" Craig At just about every Glazer-Kennedy Insider’s Circle Local Chapter meeting, we present what I call the “3.5 BIG Money-making Ideas” that I extract from each month’s “No BS Marketing Letter”, which we get mailed to us monthly for being members of GKIC.
At the April 2008 meeting I picked great BIG Idea from Bill Glazer. In the newsletter he mentioned that he’s noticed among his successful friends a few common habits. Here they are and the way I presented them at the chapter meeting: (more…)
August 20th, 2009 "No BS" Craig I’ve seen this video before and I thought it was hilarious. I’m a big Godfather, Goodfellas, and Soprano’s fan, so I’m used to it.
But, aside from the humor of it all, what’s the sales & marketing lesson?
I’ll let you watch and think about it. (more…)
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Tags: "Craig Valine", "GKIC", "Glazer-Kennedy Insider's Circle", "Robert DeNiro", "sales", "selling" 
1 Comment » August 20th, 2009 "No BS" Craig At just about every Glazer-Kennedy Insider’s Circle Local Chapter meeting, we present what I call the “3.5 BIG Money-making Ideas” that I extract from each month’s “No BS Marketing Letter”, which we get mailed to us monthly for being members of GKIC.
Within the newsletter is a section called “Marketing 101: Back to the Basics.” It usually covers some fundamentals of direct marketing that most people either don’t know – or – need reminding of.
In the December ’07 local chapter meeting we discussed “Marketing 101: Essential Elements of a Good Ad.” If you weren’t at that meeting, well, (more…)
Posted in Uncategorized Tags: "Bill Glazer", "Craig Valine", "Dan Kennedy", "Outrageous Advertising" No Comments » August 19th, 2009 "No BS" Craig I saw Gene Simmons speak in 2008 at Dan Kennedy’s Super-Conference. I even got my picture taken with him!
Whether you know it or not, Gene is a Mega-Entrepreneur. He started out by knowing that “merchandising” would be the big money-maker for KISS, and not necessarily the concerts.
I recommend his book “Sex. Money. Kiss.” You can pick it up at (more…)
Posted in Announcements Tags: "Craig Valine", "Dan Kennedy", "Gene Simmons", "GKIC", "SuperConference" No Comments » August 19th, 2009 "No BS" Craig I’ve been asked lately by some of my GKIC members to share some tips on writing more compelling copy for sales letters, direct mail, and miscellaneous advertisements. I thought this was little article appropriate – courtesy of my teacher and mentor Dan Kennedy.
Special Tips For More Compelling Copy
by Dan Kennedy
It doesn’t matter what media you’re using, or what business you’re in, “copy is king”; crafting a marketing message that compels readership and motivates response. I thought I’d pass along a few of the most reliable strategies, fresh in my mind this week as a result of a tele-coaching call I was hired to conduct for (more…)
Posted in Announcements Tags: "Craig Valine", "Dan Kennedy", "GKIC", "Glazer-Kennedy Insider's Circle" No Comments » August 19th, 2009 "No BS" Craig Over the past few days I’ve been telling everyone about Bill Glazer’s new book titled: “OUTRAGEOUS Advertising That’s OUTRAGEOUSLY Successful” and that just by clicking the link included in this post you can claim a copy of Bill’s most OUTRAGEOUSLY SUCCESFUL handwritten sales letter that’s now used by business owners and entrepreneurs in 67 different business categories (including online and offline).
If you haven’t yet grabbed your copy than you should do it NOW!!! I mean it. As your local marketing expert, I (more…)
August 18th, 2009 "No BS" Craig Is the very information meant to inform us actually making us STUPID? It’s affecting millions of business people. Is Information Overload affecting you?
This video courtesy of my friend Ramon Vela at http://StreetSmartSolutionProvider.com
Enjoy (and worry 
! (more…)
August 18th, 2009 "No BS" Craig How To Make A Lot More Money, Fast
(From the “Why People Fail” series of No B.S. Articles from Dan Kennedy)
Odds are, your business lost a lot of customers last year. There are holes in your bucket. And odds are, you can’t say for sure how many you lost, who you lost, why you lost them or where they went and are now. If you do nothing different, I can tell you this same thing next year too. A great way to make more money is to stop losing customers, beginning with the next one you are about to lose.
This will require accurately determining what a customer is worth and (more…)
Posted in Announcements Tags: "Craig Valine", "Dan Kennedy", "GKIC", "Glazer-Kennedy Insider's Circle" No Comments » August 17th, 2009 "No BS" Craig What are you doing differently from what you did in 2008?
Have you changed your thinking?
Changed your strategy?
Changed what you’re offering so that it’s more appealing to the right market, communicating the right (more…)
August 17th, 2009 "No BS" Craig “To avoid criticism, say nothing, do nothing, be nothing.”
My teacher and mentor Dan Kennedy says, “If you haven’t offended somebody by noon each day, you aren’t saying anything of importance, you aren’t (more…)
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