Archive for August, 2009

Good Video: Jim Palmer (“The Newsletter Guru”) Discusses the 80/20 Rule of Marketing

Jim Palmer (aka “The Newsletter Guru”) explains why many companies are often disapointed with their marketing and lack of repeat business.

By the way, Jim Palmer is coming to speak at our local chapter meeting on September 29th. You don’t want to miss this! Register today at http://GlendalePasadenaGKIC.com/September.html

Here’s your video: (more…)

Announcing: Jim Palmer (“The Newsletter Guru”) to Speak at Our September Glazer-Kennedy Insider’s Circle Local Chapter Meeting!

I’m excited to announce that my friend and superstar “Kennedy-Style” marketer, Jim Palmer (aka “The Newsletter Guru“) will be our special guest at our Glazer-Kennedy Insider’s Circle, Glendale/Pasadena Local Chapter Meeting on Tuesday, September 29th.

If you publish a newsletter, and especially if you don’t yet publish a newsletter, it will be very valuable for you to come hear Jim at the meeting.

Jim is internationally recognized as the Newsletter Guru – “THE” go-to resource for smart, effective strategies to maximize the profitability of you customer relationships. And, he is a regular guest speaker at GKIC events sponsored by Dan Kennedy and Bill Glazer.

He is going to speak on The Magic of Newsletter Marketing – The Secret to (more…)

A Great 30-Second Commercial Formula I Learned From a ‘Very Large Texan’

Ever find yourself tongue-tied or long-winded when someone asks you “So, what do you do?”

For the longest time, I had trouble describing exactly what it was I did – and for whom! That was until I heard this great formula at a Jay Abraham seminar from a “Very Large Texan’.

Ready for it?

Here it is: (more…)

Marketing 101: “Riches in Niches… and Subcultures”

At just about every Glazer-Kennedy Insider’s Circle Local Chapter meeting, we present what I call the “3.5 BIG Money-making Ideas” that I extract from each month’s “No BS Marketing Letter”, which we get mailed to us monthly for being members of GKIC.

In the August ’08 local chapter meeting we discussed “Marketing 101: Riches in Niches… and Subcultures.”  If you weren’t at that meeting, well, here they are for you:

Marketing 101 – Riches in Niches… and Subcultures

My teacher Dan Kennedy says, “Every product, every service, every business either appeals, or has (more…)

Marketing 101 – Checklist for Deadlines

At just about every Glazer-Kennedy Insider’s Circle Local Chapter meeting, we present what I call the “3.5 BIG Money-making Ideas” that I extract from each month’s “No BS Marketing Letter”, which we get mailed to us monthly for being members of GKIC.

Within the newsletter is a section called “Marketing 101: Back to the Basics.” It usually covers some fundamentals of direct marketing that most people either don’t know – or – need reminding of.

In the February ’09 local chapter meeting we discussed “Marketing 101: Checklist for Deadlines.”  If you weren’t at that meeting, well, here they are for you: (more…)

How is Business? (Really!)

Whether you’re a member of Glazer-Kennedy Insider’s Circle or if you’ve only attended one of our local chapter meetings, let me ask you specifically how you’ve benefited from your association with GKIC… and this paraphrased from Dan in our January ‘08 chapter meeting:

“Have you made more money this year than last?” If not, why not?

“Have you attracted more new customers or clients this year than last?” If not, (more…)

Why Haven’t YOU Come to a GKIC Local Chapter Meeting?

“Attention: Entrepreneurs and Small Business Owners who HAVE NOT yet attended the Glazer-Kennedy Insider’s Circle Local Chapter meetings… Obviously, You Don’t Know What You are Missing!”

If you haven’t attended a Glazer-Kennedy Insider’s Circle Local Chapter Meeting yet, I can only guess that you are a MULTI-millionaire entrepreneur who doesn’t need to learn any new strategies to make yourself even more wealthy.

Am I right?

Of course, at a recent chapter meeting we discussed (more…)

“Smart Bomb Selling”

Here’s an article that I first saw in Success Magazine with my teacher and mentor Dan Kennedy back in the 90′s. It’s instructional because it talks about the benefits of direct response marketing vs. cold calling and “push” selling.

Enjoy! – “No BS” Craig

—–

Smart-Bomb Selling
Use Information Technology to Home In on Hot Prospects

By Duncan Maxwell Anderson
From Success magazine
(more…)

“Do You Hate Networking?”

I found this article in one of my folders on my laptop. I’ve had it for quite a while and unfortunately don’t remember where I got it. However, whoever wrote it wants you to benefit from it too. See what you think. – cv


Do You Hate Networking?

When I got married a little over 4 years ago I slowed down my networking activities to a crawl. I went to one or two business-related meetings a month but finally I even (more…)

Good Video: “You want something. Go get it! Period.”

Here’s a great video I found (courtesy of my friend Ramon at http://StreetSmartSolutionProvider.com) from the movie “The Pursuit of Happyness” with Will Smith and his son.

This scene is during a time when they’re homeless and his son just wants to shoot some baskets. He talks about being a basketball star when he gets older. Then, Will’s character, because he’s feeling down and out, says some harsh words that discourage him from his dreams.

After a few moments of reflection, Will realizes what he said and tells his son, “……..”

Ok. Just watch the video. :) (more…)