After three different conversations with members and friends this weekend about lead generation methods that bring you new customers/clients/patients, I want to throw an idea out to you and see if there’s interest.
It came up in discussion, “Craig, I’m not good at getting new business. I need to learn how to generate new qualified leads for my business, fast!”
So, based on that feedback from three different members, here’s my question for you:
“If I were to host a small intimate workshop at my home on “Simple to Advanced Lead Generation Methods” early next week, would you be interested in attending?”
The fee would be nominal (as far as workshops go), but incredibly informative and useful for your business immediately.
I’m thinking off the top of my head, but topics I would address: Read more →
I’m telling you to STOP sending out Christmas cards to your Customers.
Have you ever received a Christmas card in December from a business? Of course, you have received a bunch of these through the years -competing with personal Christmas cards from friends and family.
Are Christmas cards in December easy to ignore because most people get so many of them?
YES… But… Read more →
About a year ago I was speaking at my friend David Fagan‘s live event in Los Angeles. The speaker after me was the one and only, celebrity PR expert and author, Michael Levine.
Michael gave an incredible presentation on, what he calls, “The Three O’s of Super Successful People.” What I was most impressed with was an answer to a question following his talk. The question was, “How did you get your first A-list client.” Michael’s elegant and eloquent answer was simply, “Somehow.”
Michael said, “The great one’s always find a way, somehow.”
Brilliant answer! It affected me profoundly. I thought, “No excuses. Find a way somehow to make it happen.”
After the event, I reached out Michael via Facebook and he “Friended” me. We started a dialogue that went back and forth, back and forth, until one day, Read more →
I went to a local restaurant this past weekend, and I have had my last bad experience there. Listen in to what I had to say about it on my Pilot Marketing YOUniquely Podcast.
Here is the review I wrote up on Yelp.com about it:
EVERY single time I have ordered food to go from this place, the service has been below average – sometimes rude, and the food has been cold or reheated. For some reason, I have given them another chance, thinking that MAYBE THIS TIME it will be different, and it has not. Read more →
My topic was “7 Instant Business Boosters to Increase Growth and Profit” – a presentation I borrowed from my mentor Bill Glazer where I added my own flair and experience to. Read more →
After a big sigh, I told her, “Every sales letter needs a P.S. – don’t even think about completing your letter until you’ve created one. The P.S. can make or break your letter.”
According to DM legend Ted Nicholas, the 7 most used P.S. types in successful sales letters are those which: Read more →
The best lesson I think I’ve ever learned from my mentor Dan Kennedy is the ‘creating a category of one’ strategy.
One way I’ve done that is by changing from being ‘just another marketing consultant’ competing with other consultants to get an engagement to sought-after ‘Marketing Performance Strategist’ who dictates who I will work with and how.
The brilliance of Dan’s advice is the fewer there are to compare you against, price, deliverable, etc., the more you are control of the process, and thus, the more you can charge for your services. Read more →
My friend, Media Expert and Author Michael Levine (ML) was telling a story at UCLA a few months ago (which I attended) about his meeting with a wannabe actress who was working as a waitress until she gets her big break. She couldn’t figure out why she hadn’t made it yet.
ML: “How long have you been trying to be an actress?”
Waitress: “5 years or so.”
ML: “Do you want to be a successful actress?”
Waitress: “Yes, of course.”
ML: “How many times in the last year have you picked up your friends at the airport?” Read more →