Happy Opposite Day

That’s right. Today, January 25th is is “Opposite Day” here in good ol’  America and I’m here to use this holiday to encourage you to do the opposite of what far too many entrepreneurs unfortunately do, they ignore the amazing power of Kennedy-style marketing and do things that others in their industry are doing and they pull off average or less than average results.

I want you to do the complete opposite and pull off what my friend Ramon Vela called, “a Constanza.”

Remember the show Seinfeld? Well, there’s an episode in which everything George is doing isn’t working. So he decides to do the complete opposite of everything he believes… and he becomes incredibly successful at it. Jerry calls it,  “pulling a Constanza.” Read the rest of this entry »

Guest Post: 8 Hardworking Headlines that Keep on Working

Along with direct mail, print is one of the mainstays of direct marketing. And today it’s more powerful than ever. A proliferation of highly targeted publications makes it easy to find receptive prospects for your wares.

And because ads are relatively easy to produce, print is an ideal medium for testing. Better still, once you find publications in which your offer works, you then have subscriber mailing lists available for testing.

Since the headline is responsible for about 80% of your response, it is vital to write one that works. So here are eight headline flavors that have been proven over and over in millions of print ads: Read the rest of this entry »

The Value of Clarity

A quick story about the value of clarity in your entrepreneurial life…

Back in April of this year I was having a private meeting with my friend Scott Evans. At the end of our talk he asked me about my son (aka “Mini-me”). I told him that later that afternoon I had to pick him up from school and take him to Track practice at PCC.

He asked, “How’s he doing?” I said, “He loves it, but doesn’t seem to show any signs of real improvement. He’s not placing and I don’t want him to give up.”

Scott said, “Craig, tell him ‘the purpose of a race is Read the rest of this entry »

On Being Stuck…

If you’re at all “stuck” and not accomplishing all that you want right now, this email is worth reading. It will only take you a moment or two. 

I sent out an email on Friday about a special workshop I’m putting on with my friend Scott Evans. Below is an email I sent to several people who ‘raised their hand wanting to know more about it. Read it and see if it make sense to you.

We’ve got 4 confirmed members attending so far. I’ve got room for a few more if you’re interested. IF you are interested, click the link in the email to reserve your spot. All other details will be emailed to you later today or early tomorrow morning.

“No BS” Craig

— (Sent 10/3/11) Read the rest of this entry »

No BS Craig Valine asks: “What’s the Game-changer for Your Business?”

https://gkic.infusionsoft.com/go/gcd/cvaline

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What it Takes to Get to the Next Level

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On Dream-Crushers

Question: If you’re in business for yourself and/or you’re an entrepreneur, have you ever heard this from a friend or loved one?

“Why don’t you get a real job?”

I’ve heard it for the past 15 years from a ‘loved’ one.

People who are not entrepreneurs have hard time understanding our drive for success. They don’t understand we have dreams and ambitions, and we don’t want to settle for less. Read the rest of this entry »

On Psychological Manipulation

The other day I was watching Frank Kern’s “Video Black Box” course. One of the videos he broke down one of his most famous videos, “The Mysterious Stranger.”

What’s great about Frank is that everything (and I mean EVERYTHING) is done strategically right down to finest details. It’s all meant as, what Dan Kennedy calls, ‘Psychological Manipulation.”

Watch Dan Kennedy here explain it in more detail: Read the rest of this entry »

Marketing Your Way to Independence

Watch this short 4 1/2 minute video by Craig Valine about “Marketing Your Way to Independence.”

If you need any help with your marketing strategy and/or gaining financial independence in your life, consider one of our advanced options, which include: Read the rest of this entry »

Mini-me says…

Watch this 11 second video by Mini-me

If you haven’t registered yet for tomorrow night’s Los Angeles Area Glazer-Kennedy Insider’s Circle Local Chapter Meeting in Pasadena… please do that now.

Just go to http://GlendalePasadenaGKIC.com/Register

(If you have already registered… Thank you. :) Read the rest of this entry »