Marketing 101

Two Sword-In-Stone Secrets to Making More Money

Guest Article By Dan S. Kennedy

My newest book, No B.S. Wealth Attraction In The New Economy is all about making yourself magnetic to money, in part via different approaches to marketing. Here’s some insight into that process…

Last year I bought a 1972 AMC Javelin. I already own a ’63 Lincoln Town Car convertible. I don’t have them as investments or to show; just to drive around during the summer. I didn’t need two summer cars. In fact, I had to rent a garage for the second one.  Then this year, I bought Dean Martin’s 1986 Rolls-Royce, which has only 19,000 miles on it and is nearly showroom new. It’s not that I haven’t been affected by the recession and by anticipation of economic damage to come from the  President’s policies (mis-guided or sinister – your choice) and the big tax target he has painted on my chest. Read more →

Review of David Fagan’s New Book

“David Fagan is the epitome of what he teaches in the Icon Code. As a marketer and serious student of communication and influence, I watch David closely each time I see him live in action. If you are smart and you pay attention carefully, there are major lessons in how he communicates. It’s brilliant. I listen to his every word to hear the “presentation behind the presentation”. That’s where my biggest breakthroughs have been in my own business over the past year. Everything you are reading in this book – what he teaches to his clients – is what he practices every day. There is no fluff. This book delivers the real stuff that Icons are made of. Use it and cherish it as your road map to gaining iconic status within your industry.”

Craig A. Valine
Enhanced Marketing Performance LLC
Author, ‘The Ultimate No BS Guide to Entrepreneurial Success’

Click here to invest in David’s new book. (Available on Kindle or soft cover) Read more →

The Purpose of a Race is to Win

Mini-me has been running track for the past 3 years. His first year, he could barely make it around the track once. I remember walking across the infield, back and forth, to coach and inspire him to make it all the way around the very first time. First year, no medals in competition.

The second year, he could make it around once, but barely twice. Again, every time at practice he ran around the track, I was in the infield, walking back and forth, side to side, coaching and inspiring him to keep on keepin’ on until he made it.  Second year, no medals for competition.

The third year (last year), he could make it around the track twice, even three times (the 1200 meter). He was slow, but determined to make it every time he raced. I always reminded him before the race, “the purpose of a race is to win.” He chanted it every time he Read more →

No BS Craig and Scott Evans Discuss Relationships

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No BS Craig and Scott Evans Discuss Exploitation

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Craig Valine & Scott Evans Talk About Storytelling

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Big News About Celebrity PR Expert Michael Levine

I can’t say yet, but in the next 30 days, I will have some big news regarding my involvement with friend and author, speaker, and Guerrilla/Celebrity PR expert, Michael Levine.

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The Passion Point with Caren Glasser and Craig Valine

This morning I was interviewed by my friend Caren Glasser on The Passion Point TV on the subject of Living Your Passion.

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The Huge Mistake

Based on a discussion @ Gold/VIP-Millionaires Group 2006

The specifics of the discussion are not important, but here’s what happened: one Member was on the “hot seat”, talking about his business, past, present and future, and at one point, another Member piped up and suggested an idea, quickly, briefly. The Member on the hot seat acknowledged him but brushed it off and continued talking about what he next planned to do. I let it pass at the moment, but thought better of it later, and interrupted our meeting to talk about what had happened.

Unfortunately, the incident is very, very, very common. Even smart and successful businesspeople are too often “knee jerk reaction” quick to judge an idea they read or hear or a suggestion given them as inappropriate to their business. Our focus can be our downfall.  The smarter reaction, in this case, and in many, is to make a written note of the suggestion or idea, make sure you understand it, and if you don’t want to be de-railed, set it aside to think about later. But by all means, return to actually think about it. Read more →

Craig Valine & Hank Yuloff Talk Marketing

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