How to Nearly Guarantee Your Success in 2017 | The Marketing Calendar

How to Nearly Guarantee Your Success in 2017 | The Marketing Calendar

As a marketing expert, I get asked all the time – especially around the end of the year – “how can make my New Year even better than this past year?” Although there are lots of tactical and strategic methods for accomplishing this, one specific strategic tool can [nearly] guarantee your success every year. It’s called a Marketing Calendar. In a nutshell, it’s the single most valuable time you spend ON your business each year. The thing is, most businesses…

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His Name Was Ramon | Celebrating EMP’s Anniversary

His Name Was Ramon | Celebrating EMP’s Anniversary

If you know anything about me, you know at least that I have been a student of Dan Kennedy for about 21 years now. I found Dan Kennedy’s book in a Buck-a-Book store in Boston, MA in 1993 and my life hasn’t been the same ever since. Back in 2006, there was an announcement that GKIC (Glazer-Kennedy) was starting these local chapters around the country to share Dan Kennedy’s philosophy, meet like-minded entrepreneurs, and share ideas, and learn new cutting…

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To Boston and Back In One Day? | Time to Reflect on Your Business

To Boston and Back In One Day? | Time to Reflect on Your Business

Imagine getting on a plane from LAX and flying nearly six hours to Boston to have lunch with your family for 3 hours at the airport, then hopping back on a plane flying nearly six hours back to LAX… all in one day. That’s basically what I did this past Saturday, except I didn’t fly. I drove. My father and step-mother had a wedding to attend in Santa Cruz this weekend and had invited us up to spend the weekend…

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No BS Craig Valine Takes A Trip Back Home to Boston

No BS Craig Valine Takes A Trip Back Home to Boston

As you may have heard, a close uncle of mine passed away recently and I had to go home back to Boston for the funeral. The good thing about funerals is that you get to see family you haven’t seen in years. It’s unfortunate as to why we all get together. But it is fortunate in that it becomes somewhat of a family reunion. Since Mini-me was on summer vacation and still had a few weeks left until school started,…

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Become the Instant Authority

Become the Instant Authority

It’s my birthday… well, almost. On Monday, May 12th… it’s my birthday. And, in honor of my birthday, to celebrate I’m holding a birthday “Sale” of sorts. Let me explain exactly what the heck I’m talking about. Just about every person I meet who becomes an EMP member, a Mastermind member, a Coaching or Private Client… I recommend first and foremost that they write and publish a book to create ‘Instant Authority’ in their target market. A book, physical or…

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Success Is Hard (But it’s worth it!)

Success Is Hard (But it’s worth it!)

Almost two years ago I met my friend Michael Levine briefly at one of David Fagan’s events at his home in Ojai. Michael, if you don’t know, is a best-selling author of 19 books (including Guerrilla P.R. 2.0 and Broken Windows. Broken Business), and he’s one of Hollywood’s top Celebrity Publicists and Media experts, representing superstars like Michael Jackson, Charlton Heston, Barbra Streisand, Michael J. Fox, Demi Moore, Dave Chappelle, Prince, Joan Rivers, David Brenner… just to name a few….

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Which One Would You Choose?

Which One Would You Choose?

Happy Tax Day! Here’s a fun fact I bet you didn’t know: In 2009, the IRS reported receiving 131,543,000 individual income tax returns. If each return were processed at the rate of one per minute (and that’s fast!), it would take more than 250 years for one person to do the job. Interesting, eh? 🙂 I hope you’ve received help with your taxes – you know, from a Certified Tax Professional or CPA. But, let’s just say you did not…

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Brochures don’t work like this does…

Brochures don’t work like this does…

I get asked all the time – in fact, just over the weekend at Mini-me’s Track & Field event in Sherman Oaks: “What’s the difference between a Consumer Awareness Guide and a brochure?” There are many types of businesses that offer a brochure. You see in most publications and any classification, the ads generally will tell people to call for a free brochure. They all look alike. What this session talks about is a consumer awareness guide. If someone actually…

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Lead Generation Workshop

Lead Generation Workshop

After three different conversations with members and friends this weekend about lead generation methods that bring you new customers/clients/patients, I want to throw an idea out to you and see if there’s interest. It came up in discussion, “Craig, I’m not good at getting new business. I need to learn how to generate new qualified leads for my business, fast!” So, based on that feedback from three different members, here’s my question for you: “If I were to host a…

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Don’t Send Christmas Cards to Your Customers

Don’t Send Christmas Cards to Your Customers

Ok… before you reply with a ‘hate email’ let me be clear; I’m not telling you to stop sending out Christmas Cards to your loved ones and friends. I think you should continue to do that. I’m telling you to STOP sending out Christmas cards to your Customers. Here’s why: Have you ever received a Christmas card in December from a business? Of course, you have received a bunch of these through the years -competing with personal Christmas cards from…

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